Events Marketing Manager
Job Summary
Job Type: Full-Time
Work Mode: Remote
Experience: 8 Years
Shift: 6:00 PM – 3:00 AM IST (US EST Time Zone)
Function: Marketing / Events / B2B SaaS
We are seeking a highly motivated and results-driven Events Marketing Manager to own and scale our presence and event marketing initiatives for the US market. This role will play a critical part in building brand awareness generating demand strengthening customer relationships and supporting pipeline growth for our B2B SaaS product.
The ideal candidate brings a blend of strategic thinking creativity strong execution skills and data-driven marketing expertise with deep experience in B2B SaaS in event execution.
- Plan and execute high-impact B2B events including trade shows industry conferences webinars customer roundtables roadshows and partner events.
- Own end-to-end event management — concept budgeting logistics promotion execution and post-event reporting.
- Collaborate with Sales and Partnerships teams to maximize lead generation pipeline impact and ROI from events.
- Manage vendor relationships sponsorship negotiations booth design and event collateral.
- Lead event promotion strategy across email website and paid channels.
- Track event performance metrics including registrations attendance leads generated and revenue influenced.
- Bachelor’s degree in Marketing Communications Business or a related field.
- 8 years of experience in B2B SaaS marketing with a strong focus on event marketing.
- Proven success in managing US-focused B2B marketing campaigns and events.
- Strong understanding of B2B buyer journeys demand generation and account-based marketing (ABM).
- Hands-on experience with tools such as HubSpot / Marketo Salesforce Hootsuite / Sprout Google Analytics LinkedIn Campaign Manager and event platforms.
- Excellent written and verbal communication skills with a strong storytelling mindset.
- Strong project management organizational and execution capabilities.
- Experience marketing to mid-market and enterprise SaaS buyers.
- Familiarity with product-led growth (PLG) and high-growth startup environments.
- Experience managing US industry trade shows and SaaS conferences (e.g. SaaStr Dreamforce HubSpot INBOUND etc.).
- Ability to work cross-functionally with sales partnerships product and leadership teams.
This position will report to the Chief Revenue Officer or assigned Manager within the Department.
A fast-growing diverse global work environment with opportunities for ownership and impact. Benefits include paid holidays and leaves performance bonuses medical coverage and company-paid training programs.