Email Marketing Specialist

Job Title:Email Marketing Specialist

Location: Noida Uttar Pradesh India

Working Hours: US Shift (On-Site)

Job Summary:

Results-driven Email Marketing Specialist with a strong background in developing and executing targeted email campaigns that drive engagement conversions and brand loyalty. Skilled in audience segmentation A/B testing automation workflows and performance analytics. Adept at using platforms like Mailchimp HubSpot and Salesforce Marketing Cloud to deliver personalized content and optimize campaign ROI. Collaborates effectively with cross-functional teams to align email strategies with broader marketing goals. Passionate about leveraging data and creativity to craft compelling messages that resonate with diverse audiences.

Key Responsibilities

Campaign Management:

• Design build and deploy targeted email campaigns in Salesforce Marketing Cloud (including Journey Builder Automation Studio Email Studio).
• Develop segmented lists and personalization strategies to improve engagement and conversion.

Content & Design:

• Collaborate with the marketing team to create compelling copy and email templates that align with Greenstaff Medicals brand.
• Ensure all communications are optimized for desktop and mobile.

Data & Reporting:

• Manage subscriber data ensuring data hygiene and compliance.
• Track analyze and report on email performance metrics (open rates CTR conversions) and recommend optimizations.

Automation & Workflows:

• Build automated journeys for lead nurturing candidate re-engagement referral programs and client outreach.
• Leverage dynamic content personalization and A/B testing to enhance campaign effectiveness.

Cross-Functional Collaboration:

• Partner with recruitment and business development teams to align email campaigns with hiring needs and client acquisition goals.
• Support marketing initiatives across digital channels when needed.

Qualifications & Skills

• Proven experience as anEmail Marketing Specialistor similar role preferably inSalesforce Marketing Cloud.
• Strong understanding of email best practices automation deliverability and compliance.
• Proficiency in HTML/CSS for email template editing.
• Data-driven mindset with strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects under tight deadlines.