Email Marketing Expert

About Us:
MC Saatchi Performance is a global digital media agency connecting brands to people. We deliver business growth for our clients through effective measurable and evolving digital media strategies.

To apply for this role you must submit both a cover letter and a your cover letter please highlight any experience that demonstrates why you are suitable for the position.

What can you look forward to:
Being a part of the worlds largest independent advertising holding group:
- Family Health Insurance Coverage.
- Flexible Working Hours.
- Regular events including Reece Lunch & indoor games.
- Employee Training/Learning Programs

We are looking for an Email Marketing Expert to manage the hands-on execution and optimization of email marketing and automated customer engagement campaigns. The role will focus on campaign execution segmentation journey management testing and performance optimization.

Campaign Execution

• Plan build and execute Email and SMS campaigns including segmentation content setup QA scheduling and deployment.

• Manage promotional engagement retention and lifecycle campaigns.

Automated Journeys

• Build and manage journeys such as welcome lead nurturing abandonment post-purchase reactivation and win-back.

• Monitor journey performance and implement improvements.

Segmentation & Personalization

• Build customer segments using behavioural transactional and engagement data.

• Execute targeted and personalized campaigns to improve engagement and conversion.

Testing & Optimization

• Conduct A/B testing across subject lines creatives offers content CTAs and send times.

• Analyze results and apply learnings to future campaigns.

Analytics & Reporting

• Track open rate CTR conversion bounce unsubscribe and revenue.

• Prepare campaign reports and provide actionable optimization insights.

Platform & Operations

• Manage campaigns segments workflows and triggers within the Marketing Automation/CRM platform.

• Work with Data/Technology teams on tracking and campaign-related issues.

• Follow best practices for deliverability and database hygiene.

• 3 years in Email Marketing CRM Lifecycle Retention or Marketing Automation.

• Strong hands-on experience in email campaign execution and optimization.

• Experience with platforms such as WebEngage CleverTap MoEngage Klaviyo Emarsys Bluecore HubSpot Marketo or similar.

• Strong understanding of segmentation personalization and automated journeys.

• Experience across Email and SMS; WhatsApp/Push/In-app is a plus.

• Good understanding of campaign analytics and A/B testing.

• Strong attention to detail and execution skills.

• Basic HTML/CSS knowledge is preferred.

• E-commerce consumer or digital experience is an advantage.
  

About MC Saatchi Performance:
MC Saatchi Performance as part of MC Saatchi Group has pledged its commitment to create a company that values difference with an inclusive culture. As part of this MC Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate celebrates diversity and bases all hiring and promotion decisions solely on merit without regard for any personal characteristics.

All employee information is kept confidential according to General Data Protection Regulation (GDPR).

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