E-commerce Growth Manager

Company Description
Our Client Trinkets By Emily is a modern jewelry brand focused on delivering affordable elegance that can be worn every day. The company curates stylish contemporary pieces designed for individuals who enjoy effortless sparkle and self-expression. With a strong online presence and a fully digital shopping By Emily connects with customers through its website and active social media channels on LinkedIn Facebook Instagram and X (Twitter). The brand is growing its e-commerce footprint and is building a team passionate about fashion digital retail and customer-centric experiences.

Recently they have started their online channel: tech stack used is:

Marketing & Social Commerce

• Facebook & Instagram Google & YouTube In progress Pinterest - In Progress TikTok - In Progress MetaShop Instagram & Facebook Outfy - Automate Social Media
  

Sales Channels

• Amazon Channel CED -In Progress
  

Loyalty & Engagement

• Joy: Loyalty Program
  

Store Tools

• Powerful Form Builder Omnivore -In Progress Soro Knowledge Base Store Migration Agentic -In Progress
  

• Own and grow online sales through Shopify.
  
• Manage Google Shopping Google Merchant Center Meta and other digital channels.
  
• Improve SEO and organic Google visibility.
  
• Increase website traffic conversion rate and average order value.
  
• Manage paid advertising and improve ROAS.
  
• Develop email SMS abandoned-cart and customer retention campaigns.
  
• Grow Facebook Instagram and social commerce.
  
• Explore and manage relevant marketplaces such as eBay and other Australian platforms.
  
• Coordinate product promotions social content influencers and UGC.
  
• Use analytics AI and automation tools to improve marketing efficiency.
  
• Report weekly on sales traffic conversion advertising performance and growth opportunities.
  

• Hands-on e-commerce/digital growth experience.
  
• Strong Shopify knowledge.
  
• Experience with Google Ads/Shopping Meta Ads and SEO.
  
• Understanding of GA4 Google Search Console and Merchant Center.
  
• Strong commercial and analytical mindset.
  
• Fashion jewellery beauty or retail experience is highly desirable.
  
• Comfortable working independently in a fast-growing small business.
  

You will be measured primarily on:

Online Sales Growth Conversion Rate ROAS Customer Acquisition Cost Average Order Value Organic Traffic Repeat Customers

We are looking for someone who can identify growth opportunities implement them quickly and demonstrate measurable improvement in online sales.