Director Strategic Planning & Creativity

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

Burson India is hiring an inspirational and experienced Strategic Planner & Creativityto join our team. This role requires the ability to do in-depth research analyze market trends develop compelling insights and craft strategic frameworks that fuel creative ideation and ultimately deliver impactful results for our clients. This role also requires a deep understanding of brand reputation target audience insights and the ability to connect these elements to address specific business challenges.

The ideal candidate will have a proven track record in creating earned-first creative strategies for top-tier corporate and consumer brands in India. You will collaborate with Burson Indias client servicing teams & award-winning Creative Hub contribute to high-value new business pitches to deliver exceptional creative campaigns that drive measurable impact. You will spearhead the agencys growth by crafting winning pitch decks leading proposal writing and driving creative PR and integrated communication strategies for prospective clients. You will bridge the gap between creative storytelling strategic media planning influencer marketing and commercial pitch execution.

What youll do:

Creative Strategy Development and Planning:

• Lead the development of earned-first creative strategies for key new business pitches ensuring they are both culturally and brand-relevant
• Build approaches and plans for turning clients business & communications challenges into actionable insights that inspire your colleagues and clients towards original ideas

Client Partnership and Servicing Support:

• Collaborate with Bursons PR digital creative content and analytics teams to develop plan and deliver cohesive and compelling creative campaigns across earned owned shared and paid channels
• Present strategic recommendations to senior clients with confidence and clarity demonstrating a deep understanding of their business objectives audience insights (human truths) communications approach and measurement against objectives to show business impact

New Business Development:

• Support high-value pitch opportunities demonstrating a deep understanding of the brief business objectives audience insights (human truths) communications approach and measurement against objectives to show business impact
• Pitch Strategy & Development: Own the end-to-end creation of high-impact new business presentations proposals and pitch decks
• Creative Campaign Ideation: Develop forward-thinking PR earned media creator/influencer marketing and digital visibility strategies tailored to prospective client briefs.
• Case Studies & Credentials: Curate and showcase agency case studies historic wins unique methodologies and ROI metrics.

Supporting Culture Learning & Development:

• Facilitate brainstorming sessions and workshops to foster a culture of creativity
• Create and deliver learning programs to Burson team members in strategic thinking and planning

Trend Analysis and Insights:

• • Keep up to date with developments across earned owned shared and paid channels in order to make the best use of them in client campaigns
  • Stay abreast of cultural social and consumer trends to inform strategic planning and decision-making.

Experience that contributes to success:

• 10 years experience in creative strategy development with a focus on earned-first PRable ideas. Experience in a leading PR digital or creative agency is preferred in a similar role.
• Strong understanding of AI tools used for creative strategy planning. Strong analytical skills and proficiency in strategic planning tools and frameworks
• Excellent communication and presentation skills with the ability to articulate complex ideas clearly and persuasively to our clients C-suite.
• Multi-sector experience/knowledge across tech healthcare BFSI enterprise services lifestyle and entertainment
• Proven track record of award-winning campaign development in India