Director, Sales (Mass Market)

Position Summary

The Mass Market Sales Leader is responsible for driving revenue growth market penetration and customer engagement within the mass-market segment reporting to directly India Sales Leader. This role leads the development and execution of regional mass-market strategies manages distributor/channel relationships drives opportunity creation and design-win growth and ensures alignment between Sales FAE Marketing and Product Groups (PG).

Key Responsibilities

1. Business & Revenue Leadership

• Own mass market sales performance revenue growth and demand creation within the assigned region.
• Develop and execute annual mass-market business plans and growth strategies.
• Drive Design Registration Design-In and Design-Win initiatives to accelerate long-term revenue growth.
• Maintain accurate forecasts pipeline visibility and opportunity management.

2. Distributor & Channel Management for MM demand creation

• Initiate local regional demand creation by driving distributors sales and FAE for MM development
• Define target MM customers in each area such as North South and West area with segment strategy aligned with AA segment leaders.
• Leverage IDH and VAR partners for solution based winning as well as leveraging Renesas UX solution team.
• Develop disrtibutor sales motivations and performance review strategy under collaboration with CAM.

3. Team Leadership & Development

• Lead and coach MM sales staffs for them to drive distribution sales and FAE properly and effectively.
• Establish sales goals KPIs and accountability mechanisms.
• Foster a culture of collaboration customer focus and execution excellence.
• Develop talent and succession plans for the mass-market organization.
• Collaboration with internal stakeholders such as AA Segment leaders FAE leaders UX team and PG marketing/BD teams for bandwidth and support etc.

4. Customer & Opportunity Management

• Build executive-level relationships with key mass-market customers.
• Weekly basis funnel review with each distributor for MM and Opp. review in Distributor site together with MM sales for building up the funnel.
• Managing DWIN/DIN target achievement
• Daily base distributor/customer meetings.

5. Cross-Functional Collaboration

• Work closely with Product Groups Marketing FAE teams Operations and Regional Sales leadership.
• Align technology enablement training and customer engagement activities.
• Support new product introductions and solution-based marketing initiatives.

6. Operational Excellence

• Monitor KPIs including revenue design registrations design wins backlog inventory health and channel performance.
• Drive process improvements and adoption of company sales systems and tools.
• Ensure timely reporting forecasting and business reviews.  

Qualifications :

Required Qualifications

• Bachelors degree in Engineering Business Marketing or related field.
• 20 years of semiconductor electronics technology or B2B sales experience.
• Proven leadership experience managing sales teams and channel partners.
• Strong commercial negotiation and strategic planning skills.
• Experience managing complex customer ecosystems and distributor networks.
• Excellent communication presentation and stakeholder management capabilities.

Preferred Qualifications

• Semiconductor industry experience.
• Experience leading regional or country-level sales organizations.
• Strong understanding of demand creation design-win management and channel sales models.
• Demonstrated success in growing mass-market revenue through distributors and indirect channels.

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. As the industrys leading expert in embedded processing with unmatched quality and system-level know-how we have evolved to provide scalable and comprehensive semiconductor solutions for automotive industrial infrastructure and IoT industries based on the broadest product portfolio including High Performance Computing Embedded Processing Analog & Connectivity and Power.
 
With a diverse team of over 21000 professionals in more than 30 countries we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable power-efficient solutions today that help people and communities thrive tomorrow To Make Our Lives Easier.     
 
At Renesas you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers evolving needs and help make peoples lives easier safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system including the remote work option and Employee Resource Groups will help you excel from the first day.    

Are you ready to own your success and make your mark  

Join Renesas. Lets Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Remote Work :

No

Employment Type :

Full-time