Director of Engineering Consumer Experience Web & Mobile

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We are seeking a Director of Engineering - Consumer Experience to lead the technology organisation responsible for delivering exceptional digital experiences across Web and Mobile platforms. This is a horizontal platform-level leadership role that sets the engineering direction standards and quality bar across all consumer-facing products for our Direct-to-Consumer (DTC) business.

You will own the engineering foundation that product teams build upon including shared platform capabilities AI-native tooling frontend standards and delivery infrastructure. You will lead a lean team of senior engineers and a network of delivery partners to build fast accessible and AI-native experiences that delight our consumers. You hold platform adoption authority and co-own the engineering quality bar across the organisation.

As PUMA continues to scale its DTC Engineering organization our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making strengthen team cohesion foster innovation and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:

Technology Vision & Strategy

• Define and drive the multi-year Consumer Experience technology vision ensuring alignment with DTC business goals and emerging digital trends.

• Build and communicate a clear technology roadmap covering Web (desktop PWA) and Native Mobile (iOS Android) platforms.

• Champion AI-native engineering paradigm - from AI-assisted development workflows to front-end personalisation and intelligent UX embedded into the engineering culture from day one.

• Evaluate select and govern the technology stack (ReactJS Salesforce Commerce Cloud Sanity CMS GraphQL and emerging tools) to ensure longevity performance and developer productivity.

Standards Governance & Engineering Excellence

• Establish and enforce engineering standards coding practices design systems accessibility guidelines (WCAG) and performance benchmarks across all consumer-facing touchpoints.

• Build and own a component library and design system that enables velocity and consistency for all product teams.

• Define governance frameworks for third-party vendor engagement including contracts code quality reviews delivery cadence and SLA management.

• Introduce and maintain observability performance monitoring and incident management practices for consumer-facing platforms.

UI/UX & Consumer Experience Leadership

• Partner closely with UX/Design Product and Marketing teams to translate consumer insights into technically excellent digital experiences.

• Own the front-end architecture for responsive performant and accessible web experiences and mobile applications.

• Drive adoption of modern UX engineering practices such as skeleton screens optimistic UI progressive enhancement micro-interactions.

• Champion performance engineering - page load rendering optimisation image delivery CDN strategy and headless CMS integration via Sanity.

Team & Vendor Leadership

• Lead mentor and grow a lean team of senior engineers while maintaining a high-trust high-performance culture.

• Manage and hold accountable delivery partners for quality timelines and engineering standards.

• Partner with Engineering Heads Product Owners and peer Directors to ensure horizontal services (design systems shared APIs performance tooling) are adopted consistently.

Key Requirements:

• 15 years of progressive engineering experience with 5 years in a senior engineering leadership role.

• Deep architectural and implementation expertise in modern front-end engineering: ReactJS TypeScript GraphQL (GQL) REST APIs.

• Proven experience with Salesforce Commerce Cloud (SFCC) and headless CMS platforms (Sanity or equivalent).

• Demonstrable mobile engineering experience across React Native iOS (Swift) and/or Android (Kotlin).

• Proven experience in shipping AI and LLM-driven capabilities in consumer-facing products including real decisions around model selection latency and cost trade-offs and what it takes to make these features reliable in production.

• Track record of building and governing cross-functional engineering platforms used by multiple product teams.

• Subject matter expertise in modern consumer web standards specifically web performance (Core Web Vitals) WCAG 2.1 compliance and progressive web applications.

• Background in fashion retail or sports DTC commerce environments.

• Experience with composable/headless commerce architectures.

• Familiarity with APIGEE or API Gateway platforms.

• Experience with CI/CD feature flagging A/B testing frameworks.

Key Technologies:

• Front-End: ReactJS TypeScript GraphQL (GQL)

• Commerce: Salesforce Commerce Cloud (SFCC / SFRA / PWA Kit)

• CMS: Sanity (headless) content modelling

• Mobile: React Native iOS Android

• APIs & Integration: GraphQL REST APIGEE

• AI/ML: AI-native tooling LLM integration AI-assisted development

• Observability: Performance monitoring Web Vitals CDN/edge tooling

Leadership Expectations:

At PUMA Directors are expected to operate as enterprise leaders who shape strategy build capability and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen technical excellence and people leadership while embodying the mindset and behaviours that define PUMAs culture.

Strategic Thinking & Vision

• Translate ambitious business goals into clear executable technology strategies and roadmaps.

• Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.

• Operate effectively in ambiguity providing clarity direction and confidence for teams and stakeholders.

• Balance immediate business priorities with long-term scalability sustainability and consumer impact.

Ownership & Accountability

• Take end-to-end ownership of outcomes driving execution with determination and a relentless focus on results.

• Set high standards for quality reliability and operational excellence while fostering a culture of accountability.

• Navigate setbacks and changing priorities with resilience maintaining momentum through complexity and uncertainty.

• Make difficult decisions when required and stand behind them with conviction and integrity.

People & Team Leadership

• Build develop and retain diverse high-performing teams capable of delivering at scale.

• Foster an environment of trust inclusion collaboration and mutual respect where individuals can thrive.

• Create opportunities for learning growth and continuous development while empowering teams with autonomy and accountability.

• Celebrate successes recognise contributions and cultivate a culture where high performance and enjoyment go hand in hand.

Collaboration & Stakeholder Management

• Build strong partnerships across Product Design Data Marketing Operations and Business teams to achieve shared outcomes.

• Influence effectively across all levels of the organisation through credibility transparency and strong communication.

• Demonstrate confidence in decision-making while remaining open to challenge feedback and diverse perspectives.

• Lead with a team-first mindset breaking down silos and enabling collaboration across functions and geographies.

Innovation & Continuous Learning

• Champion modern engineering practices AI-native ways of working and a culture of experimentation.

• Encourage curiosity learning and thoughtful risk-taking to unlock new opportunities for consumers and the business.

• Create space for innovation while maintaining a disciplined approach to execution and delivery.

• Continuously raise the bar on engineering excellence operational maturity and consumer experience.

Commercial & Consumer Mindset

• Understand the connection between technology decisions consumer experience and business performance.

• Make decisions that balance innovation speed quality and commercial impact.

• Maintain a strong consumer-first perspective ensuring technology investments create meaningful value for consumers.

• Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Building PUMAs Future

• Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.

• Embrace the opportunity to build teams capabilities and ways of working from the ground up.

• Lead with energy optimism and purpose inspiring others to contribute to a shared vision and ambitious goals.

• Foster an environment where bold thinking determination collaboration and enjoyment are all essential ingredients of success.

PUMA provides equal opportunities for all job applicants regardless of race color religion national origin sex

gender identity or expression sexual orientation age or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA every application is reviewed by real people who are committed to fairness transparency and equal

opportunity - no matter your background identity or ensure our process stays true to these values no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome celebrated and empowered to contribute authentically. Because at PUMA whoever wants to play can play.

PUMA is a global sports brand creating footwear apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA Cobra Golf and stichd operates in 120 countries and has around 22000

employees worldwide.