Director Media Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of our Global Operations Centre (GOC) you will lead large-scale multi-market media planning operations while partnering with stakeholders across the U.S. Europe and Asia to drive strategic excellence operational maturity and business growth.

We are looking for a Director Media Planning who will:

• Lead the overall media planning function across multiple teams markets or business verticals within the GOC structure.
• Drive strategic planning excellence by developing scalable integrated media planning frameworks operating models and best practices.
• Partner with senior market stakeholders and client teams to align offshore planning capabilities with business priorities and evolving client expectations.
• Oversee the development of sophisticated data-driven media strategies across channels including digital social/search commerce DOOH video and emerging platforms.
• Establish governance mechanisms to ensure consistency quality control operational efficiency and delivery excellence across all planning outputs.
• Drive capability development across the planning organization through structured learning programs mentorship and leadership development initiatives.
• Identify opportunities to scale new planning capabilities automation initiatives AI-led workflows and operational transformation projects.
• Act as a senior escalation point for strategic operational and stakeholder-related challenges.
• Collaborate with cross-functional teams including Activation Analytics Ad Operations Finance Talent and Operations leadership to improve business outcomes.
• Support organizational growth through resource planning hiring strategy team structuring and succession planning initiatives.
• Lead innovation initiatives and contribute to the evolution of offshore media planning maturity across global markets.
• Foster a culture of accountability collaboration continuous improvement and client-centric thinking.

Skills and Experience

• Media Planning teams are experts on the digital media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle owning the creation of overall plans cross-channel budget allocation in-flight cross-channel optimization & reporting and post-campaign analysis. We are our clients key contacts for a unified view across all aspects of their campaigns narrating the story of the campaign from planning recommendation through to PCA.
• 10 years of experience in integrated media planning communications strategy or digital media leadership roles with significant multi-market/global exposure.
• Proven track record leading large-scale media planning teams within agency or offshore operational environments.
• Strong expertise across integrated media channels planning methodologies audience strategy measurement frameworks and business planning.
• Experience building and scaling offshore planning functions operating models and governance frameworks.
• Strong stakeholder management capabilities with experience influencing senior leadership and cross-functional teams.
• Strong commercial strategic and operational mindset with the ability to balance business goals delivery quality and team development.
• Experience driving transformation initiatives including automation AI adoption workflow optimization and process maturity programs.
• Exceptional communication presentation and storytelling skills.
• Strong people leadership capabilities with proven experience coaching senior managers and future leaders.
• Ability to operate in a highly matrixed fast-paced and evolving business environment.
• Demonstrated ability to lead change drive innovation and build high-performing teams.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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