Director, Marketing India

Introduction: A Career at HARMAN Lifestyle

Were a global multi-disciplinary team thats putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle you connect consumers with the power of superior sound.

• Contribute your talents to high-end esteemed brands like JBL Mark Levinson Revel Denon and Bowers & Wilkins

• Unite your passion for audio innovation with high-tech product development

• Create pitch-perfect cutting-edge technology that elevates the listening experience

What Youll Be Part Of

The Head of Marketing India will lead the marketing strategy for HARMANs consumer audio portfolio with a strong focus on JBL and Harman Kardon driving both brand growth and business performance. The role is responsible for building impactful brand and trade marketing programs that strengthen market presence accelerate revenue growth and enhance long-term brand equity. This leader will drive integrated campaigns product launches and omnichannel marketing initiatives across retail digital and e-commerce platforms. Success in this role requires strong cross-functional collaboration with Sales Product Finance eCommerce and regional leadership teams along with the ability to lead high-performing teams and agency partners in a fast-paced environment.

How Youll Make An Impact

1. Brand Strategy & Integrated Marketing:

• Define and execute a strong brand vision for JBL and Harman Kardon in India aligning global positioning with local relevance to drive premiumization scale and category growth.

• Lead integrated omnichannel marketing and communications across digital retail PR and influencer touchpoints ensuring consistency and impact.

• Balance short-term commercial goals with long-term brand equity creating emotional consumer connections that sustain market leadership.

Marketing & Channel Excellence

• Drive trade marketing strategies that accelerate sell-out across traditional retail modern trade e-commerce and D2C.

• Deliver best-in-class retail execution through merchandising in-store experience and point-of-sale excellence.

• Partner closely with Sales and Product teams to execute 360 launch plans and optimize channel-specific programs and MDF investments for ROI.

3. Financial Management & Performance Optimization

• Own marketing budget allocation with strong P&L understanding ensuring investments are directed to highest-impact initiatives.

• Build and evaluate business cases with clear ROI frameworks and success metrics.

• Track analyze and optimize marketing performance against business financial and consumer KPIs.

4. Cross-Functional Leadership & Market Intelligence

• Collaborate across Sales Finance Product and global teams to align strategies and deliver business outcomes in a matrix organization.

• Translate market insights consumer trends and competitive intelligence into actionable strategies.

• Build and lead a high-performing team fostering accountability innovation and continuous capability development.

What Makes You A Strong Fit

• 15 years of progressive experience in marketing brand management or commercial roles within multinational environments with a strong track record of building consumer brands and delivering business results; includes 5 years of team leadership and talent development in matrix organizations aligned to global brand standards.

• Deep functional expertise across product and brand marketing including successful end-to-end product launches trade marketing and channel development across retail and digital ecosystems with a clear focus on driving sell-out and sustained brand equity.

• Strong financial acumen with solid understanding of P&L dynamics ROI-driven marketing investments and the ability to build credible business cases while balancing short-term revenue delivery with long-term strategic brand growth.

• Strategic and execution-focused leader with excellent communication and stakeholder management skills capable of influencing cross-functional teams (Sales Finance Product) navigating complex organizations driving change and quickly adapting to new markets categories and business challenges.

Bonus Points if You Have

• Experience in consumer electronics (audio/headphones) or broader consumer-facing sectors like FMCG/durables with strong brand marketing and Indian market understanding.

• Strong digital and eCommerce expertise including deep familiarity with Indias digital landscape consumer behaviour and agency-led creative development.

• Bilingual proficiency (English & Hindi) with ability to operate effectively across diverse stakeholders and market contexts.

• Bachelors degree in Business Administration Marketing or related field; MBA or postgraduate qualification preferred.

Things To Know

• Willingness to travel domestically within India and internationally as required (including regional meetings global conferences and customer visits).

• Legal right to work in India.

• Based in or willing to relocate to a major metro location (Mumbai Delhi NCR or Bangalore preferred).

What You Can Expect

• A hybrid work environment that balances flexibility with in-person collaboration with most office-based roles onsite three days a week.

• Access to employee discounts on HARMAN and Samsung products (including JBL Harman / Kardon AKG and others).

• Learning and development opportunities through our award-winning HARMAN University programs.

• Wellness benefits designed to support your overall well-being.

• Tuition reimbursement support.

• Access to the HARMAN campus fitness center and cafeteria where available.

• An inclusive and diverse work environment that supports both your professional and personal development.

#LI-NS1

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard torace religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.