Digital Marketing & Website Executive

We are looking for a proactive and result-oriented Digital Marketing & Website Executive to manage our online presence improve website performance generate quality leads and strengthen our digital marketing efforts. The ideal candidate should have hands-on experience in SEO website management Google Ads content creation and B2B digital platforms such as IndiaMART.

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Plan and execute on-page and off-page SEO strategies.

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Perform keyword research and competitor analysis.

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Improve website rankings and organic traffic.

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Monitor website performance using SEO tools and prepare monthly reports.

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Develop update and maintain the company website.

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Ensure the website is optimized for speed security and mobile responsiveness.

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Create and update landing pages for marketing campaigns.

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Coordinate with internal teams to keep website content current and accurate.

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Manage and regularly update company profiles on:

o Google Business Profile

o IndiaMART

o TradeIndia

o Justdial

o Other B2B and digital platforms

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Ensure product catalogs company information images and contact details are always up to date.

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Plan execute and optimize Google Search Display and Remarketing campaigns.

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Monitor campaign performance CTR CPC conversions and ROI.

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Generate quality leads while maximizing advertising efficiency.

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Prepare campaign performance reports with recommendations.

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Create engaging content for the website blogs social media email campaigns brochures and product pages.

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Work with the sales team to develop marketing materials and promotional campaigns.

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Coordinate the creation of graphics videos and other digital assets.

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Track website traffic and user behavior using Google Analytics and Search Console.

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Measure campaign performance and prepare monthly digital marketing reports.

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Suggest improvements based on data analysis.

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Strong knowledge of SEO (On-page Off-page Technical SEO).

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Experience with website development and CMS platforms such as WordPress.

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Hands-on experience with Google Ads and campaign optimization.

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Knowledge of Google Analytics and Google Search Console.

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Experience managing IndiaMART Google Business Profile and other digital platforms.

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Content writing and digital marketing skills.

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Basic knowledge of HTML CSS and website optimization is preferred.

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Understanding of lead generation and B2B marketing.

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Excellent communication and analytical skills.

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Bachelor’s degree in Marketing IT Computer Science or a related field (Preferred)

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2–5 years of experience in Digital Marketing SEO Website Management or Performance Marketing.

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Google Ads and Google Analytics certifications will be an added advantage.

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Improvement in website traffic and search engine rankings.

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Number and quality of leads generated through digital channels.

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Google Ads ROI and campaign performance.

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Website uptime speed and regular content updates.

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Growth in enquiries from Google IndiaMART and other online platforms.

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Timely execution of digital marketing campaigns and content updates.