Digital Marketing – Technical Content Specialist

Position: Digital Marketing – Technical Content Specialist

Location: Cochin

Qualification: Bachelor's degree in Marketing Business Electrical/Electronics Engineering or a related field.

Experience: 3–5 years of experience in B2B product launches and technical content creation. Experience in connectors networking datacenter hardware automotive electronics industrial systems or embedded hardware is an added advantage.

Salary: 9.5 LPA

Job Summary:
We are looking for a Digital Marketing – Technical Content Specialist with 3–5 years of experience in B2B or technical marketing. The ideal candidate will create technical marketing content support product launches and work closely with engineering sales and marketing teams.

Key Responsibilities:
- Conduct market research and competitor analysis.
- Support product launches and go-to-market activities.
- Develop product messaging and marketing materials.
- Create technical content such as presentations blogs white papers application briefs web content videos and trade show materials.
- Translate technical features into customer-friendly benefits.
- Collaborate with cross-functional teams to support business growth.