Digital Marketing Specialist â Lead Generation

Location- Pune (Hybrid/On-site)

About Dheya

Dheya is a leading career development and guidance organization committed to helping students professionals and institutions make informed career decisions through innovative career guidance solutions. We are looking for a performance-driven Digital Marketing Specialist to generate high-quality leads and support business growth.

About the Role

We are seeking a results-oriented Digital Marketing Specialist with expertise in lead generation. The ideal candidate should have hands-on experience in planning executing and optimizing digital marketing campaigns that generate qualified leads for both B2B and B2C businesses.

This is a highly accountable role where the candidate will own the lead generation function and work closely with the sales and leadership teams to drive measurable business outcomes.

Key Responsibilities

• Plan execute and optimize digital marketing campaigns across Google Meta LinkedIn YouTube and other relevant platforms.
• Generate high-quality B2B and B2C leads through paid and organic channels.
• Manage and optimize Google Ads Meta Ads LinkedIn Ads and performance marketing campaigns.
• Develop and implement SEO and content marketing strategies to increase website traffic and lead generation.
• Create and optimize landing pages to improve conversion rates.

Who Were Looking For

• 37 years of experience in Digital Marketing with a strong focus on lead generation and performance marketing.
• Proven track record of generating qualified leads and improving campaign ROI.
• Hands-on experience with Google Ads Meta Ads LinkedIn Ads and Google Analytics.
• Strong understanding of SEO SEM email marketing content marketing and conversion rate optimization.
• Experience with CRM and marketing automation tools is preferred.