Digital Marketing Manager

Position: Digital Marketing Manager

Department: Sales & Marketing

Reporting To: General Manager / Top Management

Location: Central Office (Managing Multi-Branch Operations)

Compensation: Competitive Base Salary Performance-Based Incentives

Role Summary

We are seeking a high-energy performance-driven Digital Marketing Manager to oversee and unify our end-to-end marketing lead generation and patient acquisition strategy across all hospital branches.

This hybrid role bridges corporate brand-building local branch outreach digital marketing execution patient relations and contact center optimization. The ideal candidate blends creative out-of-the-box thinking with strict data discipline—orchestrating campaigns that build trust in our specialized care while consistently achieving ambitious patient volume targets.

Key Responsibilities

1. Strategic Marketing & Branch Coordination

Develop implement and track annual and quarterly Digital marketing strategies for the hospital brand and individual branches.

Coordinate seamlessly with Digital marketing team Customer care team multi-location Patient relations team unit managers and clinical leaders to support local branch goals.

Maintain a uniform brand voice and ethical medical communication standards across all physical and digital touchpoints.

2. Digital Marketing Leadership

Lead and mentor an in-house digital team/agency taking full ownership of organic and paid acquisition strategy.

Direct search engine optimization (SEO) strategy to dominate regional organic search for key specialty treatments and symptoms.

Oversee paid marketing (SEM/PPC) across Google Ads and Meta Ads continually optimizing Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

Drive creative Social Media Marketing (SMM) strategies—utilizing video patient testimonials educational reels and interactive campaigns to make complex medical care approachable.

Leverage Hospital Management System (HMS) data to track patient journey pathways repeat visits and treatment conversion metrics.

3. Patient Engagement & Customer Care Integration

Oversee and align the Patient Relations and Customer Care teams to ensure high lead-to-appointment conversion rates.

Set up manage and optimize the Zoho CRM workflow to monitor lead stage progression follow-up SLAs and agent productivity.

Utilize and configure the Interactive Voice Response (IVR) and cloud telephony systems to streamline call routing reduce dropped calls and analyze peak inquiry traffic.

Monitor patient satisfaction scores online reviews and feedback loops across branches turning insights into actionable marketing and communication improvements.

4. Performance Targets & Analytics

Work towards clear targets: Inpatient/Outpatient (IP/OP) volume growth doctor consultation schedules and overall marketing ROI.

Monitor and present monthly performance dashboards evaluating campaign performance CRM pipeline health conversion ratios and branch-level revenues.

Test non-traditional outreach channels innovative storytelling formats and guerilla marketing tactics to outpace competitors.

Candidate Qualifications & Requirements

Education: Bachelor’s or Master’s degree in Marketing Mass Communication Healthcare Management or relevant fields.

Experience: 5 years of progressive marketing experience with a proven track record in healthcare single-specialty hospital chains or multi-location clinical networks.

Core Technical Competencies:

Advanced hands-on understanding or management of Zoho CRM (or equivalent enterprise CRMs) and cloud IVR platforms.

Deep familiarity with Digital Marketing frameworks (SEO SEM/Google Ads Meta Ads SMM content strategy).

Direct working knowledge of Hospital Management Systems (HMS) and patient workflow integration.

Key Skills:

Target-Driven Mindset: Comfortable owning revenue-linked lead targets and team KPIs.

Multi-Location Leadership: Demonstrated capability to manage remote cross-functional teams (telecallers patient relations officers media producers).

Out-of-the-Box Thinking: Strong storytelling acumen capable of creating engaging empathetic medical content without violating clinical ethics.

Analytical Aptitude: Ability to translate CRM data and digital metrics into strategic operational decisions.

Compensation & Benefits

Base Salary: Industry-standard fixed pay negotiable based on experience and proven portfolio.

Incentive Structure: Performance-linked quarterly/annual bonuses directly tied to achievement of branch patient targets inquiry conversions and digital growth milestones.