Digital Marketing Manager
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Job Summary
Company Description
Tech Weave International Private Limited specializes in manufacturing coated woven products and multi-layered laminated reinforced plastic substrates using advanced techniques such as plastic extrusion weaving coating and laminating. With over 25 years of expertise the company is a leader in Geotextiles and Technical Textiles known for enhancing product durability and sustainability. Tech Weave is committed to innovation quality and setting new benchmarks in the textile industry. Join a team dedicated to developing lightweight strong and durable fabrics that meet modern sustainability needs.
Role Description
This is a full-time on-site role for a Digital Marketing Manager at our Ahmedabad office. The Digital Marketing Manager will plan and execute digital marketing campaigns manage social media accounts analyze web metrics and develop strategies to generate and nurture leads. The role will also involve collaborating with other departments to align marketing efforts with overall business goals and staying updated on emerging digital marketing trends.
Database cleaning & management
- Audit deduplicate and maintain marketing databases. Ensure contact lists are accurate segmented and compliant with data hygiene standards.
Business process understanding
- Develop working knowledge of end-to-end business processes to align marketing efforts with sales and operations goals.
Basic IT operations
- Coordinate with IT on marketing tools CRM integrations and digital asset management. Comfortable troubleshooting common software issues independently.
Content creation (core expertise)
- Lead creation of high-quality written visual. Own content calendars and ensure brand consistency.
Vendor management (in-depth)
- Identify onboard and manage external vendors (agencies freelancers printers media partners). Negotiate timelines track deliverables and evaluate vendor performance.
Content marketing & brochure design (in-depth)
- Develop and execute content marketing strategies. Design and produce brochures flyers decks and collateral that effectively communicate brand and product value to target audiences.
Design tools & visual production
- Use Canva Adobe Creative Suite or equivalent design tools to independently produce professional-grade marketing materials without relying on external design support for routine assets.
Qualifications
- Bachelors degree in Marketing Communications Business or a related field
- 13 years of experience in a digital marketing or content roleDemonstrable portfolio of content and design work (brochures campaigns social posts)
- Hands-on experience with Canva and/or Adobe Creative Suite (Photoshop Illustrator InDesign)
- Experience managing external vendors or agency relationshipsFamiliarity with CRM or marketing automation tools (HubSpot Mailchimp Zoho or similar)
- Strong written and verbal communication skillsComfortable working with data list cleaning segmentation and basic reporting
Required Skills:
Minimum 2 years experience in worker hiring preferably in Woven Plastic Packaging / Manufacturing industry. Strong knowledge of plant manpower recruitment process. Good understanding of labor contractors local hiring sources and worker engagement. Basic understanding of IR practices and labor laws. Strong communication negotiation and coordination skills. Ability to handle bulk recruitment pressure and urgent manpower needs.
Required Education:
Bachelors degree in Business Marketing or related field
