Digital Marketing Executive

Job Summary

We are looking for a creative and result-driven Digital Marketing Executive to join our marketing team in Kolkata. Freshers as well as candidates with experience in Digital Marketing Performance Marketing Brand Marketing Lead Generation Social Media Marketing SEO/SEM and campaign optimization are encouraged to apply. Candidates with experience in the Recruitment Staffing HR Education Training or Service industry will be preferred.

Key Responsibilities

• Plan execute and optimize digital marketing campaigns across Google Ads Meta Ads LinkedIn Ads and other online platforms.
  
• Drive lead generation campaigns while optimizing CPL CPA ROI audience targeting and remarketing strategies.
  
• Perform A/B testing and continuously improve campaign performance.
  
• Manage SEO SEM keyword research website optimization and Google Analytics reporting.
  
• Create and execute social media marketing strategies across LinkedIn Facebook Instagram and other platforms.
  
• Coordinate content creation including social media posts blogs videos reels and marketing creatives.
  
• Track campaign performance and prepare MIS reports using analytics tools.
  
• Support branding initiatives promotional campaigns workshops events and offline marketing activities.
  
• Coordinate with internal teams designers agencies and vendors for marketing materials and campaign execution.
  

• Bachelors or Masters Degree in Marketing Mass Communication Business Administration or related field.
  
• Freshers and candidates with experience in Digital Marketing Performance Marketing or Brand Marketing are welcome to apply.
  
• Experience in the Staffing HR Recruitment Education Training or Service industry is preferred.
  
• Strong analytical communication and presentation skills.
  
• Ability to manage multiple marketing campaigns and meet deadlines.