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Digital Marketer Manager
Job Location:
Salary:
Experience Required:
Posted:
15 October 2026 (9 hours ago)
Posted:
Application Deadline:
12 January 2027
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
* Plan and execute digital marketing strategies for personal loan lead generation.
* Manage paid advertising campaigns on Google Ads Meta Ads (Facebook and Instagram) and other relevant digital platforms.
* Generate high-quality personal loan leads and improve lead-to-login approval and disbursement conversion rates.
* Monitor and optimize CPL (Cost Per Lead) CAC (Customer Acquisition Cost) ROI and campaign performance.
* Develop and execute performance marketing strategies to achieve monthly business targets.
* Manage landing pages website conversion optimization SEO SEM and remarketing campaigns.
* Coordinate with sales telecalling and loan operations teams to improve lead conversion.
* Analyze campaign data using Google Analytics Google Tag Manager CRM and performance dashboards.
* Prepare daily weekly and monthly reports on leads conversions campaign spending and ROI.
* Manage digital marketing budgets and allocate resources across different channels.
* Ensure all digital campaigns follow applicable RBI guidelines digital lending requirements data privacy standards and company compliance policies.
* Identify new digital channels and strategies to increase personal loan customer acquisition.
Requirements
* Strong experience in performance marketing and digital lead generation.
* Hands-on expertise in Google Ads and Meta Ads.
* Knowledge of the NBFC fintech personal loan or banking industry.
* Understanding of loan funnels lead quality credit eligibility and customer acquisition.
* Strong analytical reporting budgeting and campaign optimization skills.
* Experience with CRM platforms Google Analytics Excel and marketing dashboards.
* Excellent communication team management and problem-solving skills.
Required Skills:
* Strong experience in performance marketing and digital lead generation. * Hands-on expertise in Google Ads and Meta Ads. * Knowledge of the NBFC fintech personal loan or banking industry. * Understanding of loan funnels lead quality credit eligibility and customer acquisition. * Strong analytical reporting budgeting and campaign optimization skills. * Experience with CRM platforms Google Analytics Excel and marketing dashboards. * Excellent communication team management and problem-solving skills.
Required Education:
Any
