Digital Content & Brand Executive – J&B Bearings (Chennai)

Department: Digital Marketing & Business Growth Now hiring: 1 position

This is a content-first role. Ideal for a creative design-confident person who can write design photograph and publish. It is NOT a CRM or automation role that is handled by our Marketing Automation & CRM Executive. A Canva portfolio and social media samples are mandatory for shortlisting.

JNB Bearings Pvt Ltd imports bearings and markets them under our own registered brand J&B. Together with Jain Bearing Centre (since 2008 branches in Chennai Bellary and Rajahmundry) we supply crushers rice mills cement plants engineering workshops automobile sectors dealers and OEMs across Tamil Nadu Andhra Pradesh Karnataka and Maharashtra. Website:

We are building a two-person marketing team on the Zoho platform. You create the attention; your partner the Marketing Automation & CRM Executive captures qualifies nurtures and measures it. You are the primary operational owner for content and front-end execution and work jointly with the CRM Executive on customer data lead capture automation measurement and ROI.

With only two people in marketing every activity has one clear owner. Owner accountable for the result; Support provides input.

This role does NOT own: CRM architecture or database administration lead scoring marketing automation logic sales pipeline marketing attribution advertising budget.

Prior Zoho experience is a plus not a must. Full training is given and JNB sponsors Zoho certification for high performers certification can strengthen your digital marketing profile and career opportunities.

Creative and web tools: Canva & Canva AI (core) smartphone camera for photos and reels Meta Business Suite LinkedIn YouTube Studio Google Analytics Google Search Console website CMS. View access to Zoho CRM.

AI usage policy: AI tools (ChatGPT Canva AI Zoho Zia) may be used for ideation drafting editing and production. All technical product commercial and customer-related information must be verified before publication.

This is B2B industrial marketing not FMCG or fashion. Knowing the product and the buyer is what makes your content trusted. You will:

• Learn bearing types numbering (e.g. UCP 209) clearances and applications and the industries J&B serves.
• Understand how industrial buyers maintenance engineers and dealers decide what to buy.
• Visit customer sites dealer shops and our warehouse to shoot real-world content.
• Attend exhibitions trade events and dealer meetings.
• Sit with the sales team to turn real customer problems into content.

01 Social media (Zoho Social)

• Plan a monthly content calendar tied to products seasons launches and offers; get it approved before the month starts and execute it 100%.
• Produce 1216 primary content assets and 68 short videos (reels / YouTube Shorts) per month adapted for LinkedIn Instagram Facebook and YouTube; stories and GBP posts as required.
• Reply to comments and messages within 2 working hours; pass every buying enquiry to the CRM Executive the same day.
• Report weekly on reach engagement and follower growth.

02 Content creation & design

• Create posts carousels banners and videos on product features applications installation tips and dealer stories.
• Write captions product descriptions and blog articles in clear simple language.
• Design everything in Canva using approved J&B templates.

03 Photography video & YouTube

• Shoot clean product photos and demo installation and application videos (crushers rice mills workshops).
• Cover dealer visits events and exhibitions; edit for each platforms format.
• Optimise YouTube titles descriptions tags thumbnails and playlists; track views watch time retention and subscribers.

04 Content approval & publication control

• Follow the JNB flow for all public content: Draft Internal review Management approval (where required) Schedule Publish Monitor.
• Management approval is mandatory before publishing any: price discount or offer warranty or quality claim technical specification load or capacity claim competitor comparison customer or dealer testimonial financial or business claim new product claim.

05 Technical & product accuracy

• Verify bearing numbers dimensions specifications applications and packaging details against approved JNB product information before publishing.
• Never independently change technical or commercial information; check with the product / sales team when in doubt.

06 Brand governance & digital asset library

• Maintain the master library of approved J&B logo files brand colours typography product photos packaging artwork catalogue social and presentation templates.
• No change to the approved logo packaging artwork brand colours or master product images without management approval.
• Maintain version-controlled master files for logos packaging artwork product images catalogues and approved product descriptions.
• Keep all photos videos and creatives organised named and searchable for the sales team.

07 Website & basic on-page SEO (Zoho LandingPage)

• Keep product pages news and offers on up to date; design landing page content with the CRM Executive.
• Own content SEO: keyword research titles and meta descriptions headings internal links image ALT text product descriptions 2 SEO articles a month (or equivalent approved product / SEO content as per business priority) Search Console monitoring.
• Not primarily responsible for technical SEO server issues website development or backlink campaigns.

08 Google Business Profile & local search (managed through Zoho Publish where applicable)

• Keep Google Business Profiles for Chennai Bellary and Rajahmundry 100% accurate: NAP (name address phone) business hours website products/services photos and posts.
• Reply to every Google review within 24 hours; flag negative reviews to management at once; run a review-request programme with sales.

09 Online catalogue content (Zoho Commerce)

• Create and maintain verified product content specs and images for the J&B online catalogue.

10 Events & dealer loyalty (Zoho Backstage Zoho Thrive)

• From month 6 plan one webinar product demo or dealer activity every 12 months as per the business calendar: content invites promotion and coordination.
• Create the loyalty programmes creative communication and dealer engagement content. The CRM Executive owns its database points data automation and ROI.

11 Sales-support creatives

• Prepare catalogues brochures product sheets offer creatives and presentations for sales and field executives within 3 working days of request.

12 Competitor & content intelligence

• Monitor competitor digital presence (SKF Schaeffler/FAG NTN Timken ZKL Chinese and local brands) industry content trends customer questions and high-performing topics.
• Submit a monthly content opportunity report to management.

Your monthly score decides quarterly incentives and promotion readiness.

Shared company goals (not individual KPIs): Google rating 4.5 on all branches qualified B2B enquiries for J&B event participation and leads.

Review cycle: daily publishing and replies weekly engagement traffic SEO tasks monthly full scorecard quarterly incentive payout and promotion readiness.

JNB prefers to promote from within. This is an indicative roadmap: progression is based on performance capability and business need not automatic by years of service.

Must have

• Graduate in any discipline (Mass Comm / Visual Comm / BBA / / MBA Marketing preferred).
• 14 years in content creation social media or digital marketing; freshers with a strong portfolio welcome.
• Proficient in Canva (portfolio mandatory); comfortable with smartphone photography and video editing.
• Good written English and Tamil; can write short clear accurate copy.
• Attention to detail you will publish technical product information.
• Comfortable with occasional field visits to industrial sites dealers and exhibitions.

Good to have

• B2B industrial engineering hardware or auto-parts marketing experience.
• YouTube channel management; basic SEO Google Analytics WordPress or any CMS.
• Zoho Social / Zoho Publish or any Zoho product.
• Telugu or Kannada for our Andhra Pradesh and Karnataka markets.

Mindset: creative eye self-starter curious about an industrial product follows process works well in a small team.

• Confidentiality: all customer supplier pricing product CRM marketing business and company information accessed during employment is confidential and must not be copied shared disclosed or used outside authorised JNB business purposes. This includes unpublished launches packaging artwork customer photographs and dealer data.
• Role scope: responsibilities may evolve with business requirements technology changes and company growth provided they remain reasonably related to the role.

• Creative ownership of a growing own brand J&B your work goes live not into a queue.
• Hands-on with 6 Zoho marketing apps and AI tools every day.
• Company-sponsored Zoho certification.
• Clear KPIs and a published indicative career roadmap.
• Direct access to leadership and to the import sales and distribution business.
• B2B industrial marketing experience which is valued across industries.

Mandatory in your application: current CTC expected CTC notice period Canva portfolio link social media handles you have managed reel YouTube or photography samples.

Selection process

1. Resume and portfolio screening.
2. Phone call with HR.
3. Practical test (45 minutes): (a) one J&B LinkedIn/Instagram creative 20 min (b) a 30-second reel script 10 min (c) from a bearing product sheet identify 3 pieces of information that must be verified before publishing 10 min (d) explain how you would handle an urgent request to publish an unapproved discount 5 min.
4. Final interview with the Director.

JNB Bearings Pvt Ltd building creative and digital marketing careers across South India.

Required Skills:

Social Media Content Creation Canva / Graphic Design Short Video Editing (Reels/Shorts) Copywriting (English; Tamil/Hindi a plus) SEO & Website Content Google Business Profile Zoho Social Zoho Sites Basic Analytics & Reporting

Required Education:

Graduate in any discipline (Mass Communication Marketing Design or BBA/BCom preferred). 0-3 years in digital content / social media; freshers with a strong portfolio are welcome. Portfolio matters more than the degree.