Digital Analytics Consultant

We are looking for a highly analytical and businessoriented consultant to support the Marketing Effectiveness function for a leading global MedTech organization. This role requires strong problemsolving capabilities critical thinking skills and handson digital analytics expertise to drive actionable insights from marketing and digital performance data.

The ideal candidate should be able to independently identify KPI trends diagnose underlying business drivers and partner with stakeholders to improve marketing effectiveness across digital channels and customer journeys.

This is a consultingfacing role that requires a combination of analytics business understanding stakeholder management and structured problemsolving.

Key Responsibilities

• Analyze digital and marketing performance KPIs to identify trends anomalies and business opportunities.

• Perform rootcause analysis on changes in digital traffic engagement conversion campaign effectiveness and customer behavior.

• Collaborate closely with marketing and business stakeholders to translate business problems into analytical frameworks and actionable insights.

• Leverage digital analytics platforms to evaluate customer journeys channel performance campaign impact and regional trends.

• Conduct sanity checks and exploratory analysis using SQL and enterprise data platforms (ADL / Data Lake environments).

• Develop insight narratives and executiveready recommendations for senior stakeholders.

• Partner with crossfunctional teams including Marketing Analytics Data Engineering and Visualization teams.

• Support ongoing optimization initiatives across digital marketing and customer engagement programs.

• Ensure analytical rigor structured thinking and business relevance across all deliverables.

Required Skills & Qualifications

MustHave Skills

• Strong critical thinking and structured problemsolving abilities.

• Ability to identify patterns and trends in KPIs and derive meaningful business insights.

• Strong analytical mindset with curiosity to investigate the why behind performance changes.

• Handson experience with digital analytics and marketing performance analysis.

• Working knowledge of Google Analytics (GA4 preferred).

• Basic to intermediate SQL skills with the ability to independently query datasets.

• Experience working with large datasets and enterprise reporting environments.

• Strong communication and stakeholder management skills.

Preferred Skills

• Experience in Digital Analytics Consulting Marketing Analytics or Customer Analytics.

• Exposure to MedTech Healthcare or other regulated industries.

• Familiarity with Power BI Adobe Analytics Qlik Tableau or similar BI tools.

• Understanding of customer funnels campaign attribution conversion analysis and web/app analytics.

• Experience working in consulting or clientfacing analytics engagements.

Experience

Consultant/Senior Consultant
48 years of relevant experience with demonstrated stakeholder management and problemsolving capabilities.

Educational Qualification

• Bachelors degree in Engineering Statistics Mathematics Economics Computer Science or other quantitative disciplines.

What We Are Looking For

• Someone who can think beyond dashboards and numbers.

• A consultant who can connect data trends with business context and clearly articulate the why behind performance movements.

• Strong ownership mindset with the ability to work directly with senior client stakeholders.

• High learning agility and comfort working in ambiguous problem environments.