Deputy General Manager (NPD & Brand Building)

Role : DGM - NPD & Brand Building

Designation : DGM

Function : CPC - Marketing

Department : CPC - Marketing (Sebamed)

ROLE OBJECTIVE

Drive end-to-end product creationfrom consumer insights and formulations to high-end packaging and Go-To-Market (GTM) strategy

KEY RESPONSIBILITIES

Product Creation: Identify category gaps and define robust product propositions strategic pricing models and highly scalable product pipelines.

Brand Identity: Define and establish long-term brand positioning brand architecture and a premium visual identity that resonates with the target consumer.

GTM Strategy: Design orchestrate and lead high-impact launch campaigns across diverse channels including pharmacy traditional retail e-commerce and digital platforms.

Cross-Functional Leadership: Act as the central anchor partnering with R&D Regulatory Supply Chain and external Design agencies to ensure product quality and optimized speed-to-market.

Business Ownership: Take complete ownership of launch success systematically track performance KPIs (gross margins market share) and strictly manage marketing ROI.

STAKEHOLDER INTERACTION

Type of Interaction: Internal:

Interaction with: R&D Regulatory and Supply Chain teams.

Nature of Interaction: Collaborative cross-functional leadership to guide product formulations ensure regulatory compliance manage pipeline timelines and optimize supply chain readiness for launch speed and quality.

Type of Interaction: External:

Interaction with: Creative & Design Agencies Vendor Partners and Channel Ecosystems.

Nature of Interaction: Strategic oversight to define premium packaging build visual brand identity and execute comprehensive multi-channel marketing campaigns.

JOB REQUIREMENTS

Professional Experience and Relevant Skills

Experience: 814 years of proven experience in Brand Management Innovation or New Product Development (NPD). Direct experience working within Personal Care Beauty Cosmeceuticals FMCG or high-growth D2C brands is mandatory.

Technical Expertise: Deep understanding of skincare trends product formulation lifecycles premium packaging development market gap analysis pricing strategy and multi-channel GTM execution.

Skills: Strong aesthetic judgment commercial acumen data-driven KPI tracking (margins/ROI) an entrepreneurial mindset and exceptional cross-functional project management.

Academic Qualifications & Certifications

Educational Qualification: MBA from a reputed institute is required. A foundational undergraduate degree in Science Pharmacy or Life Sciences is highly preferred.

Required Experience:

Director