Demand Generation Specialist

MCB

Job Location:

Hyderabad - India

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Job Details

We are seeking a highly motivated Demand Generation Specialist to support pipeline growth for MyClassboards School ERP CRM Admissions Fee Management and EdTech solutions. This role will focus on executing integrated demand generation programs that attract engage and convert target audiences across key business verticals.

The ideal candidate brings experience in B2B demand generation and campaign execution with the ability to support programs across channels and help optimize performance throughout the funnel. This role will partner closely with the Demand Generation leader as well as Sales Product Marketing Revenue Operations and broader Marketing teams to execute campaigns and drive measurable pipeline contribution.

Takes Ownership

Supports execution of demand generation programs across key business verticals helping drive campaign performance and pipeline contribution.
Coordinates end-to-end campaign execution including setup launch QA monitoring and follow-up.
Partners with the Demand Generation leader and cross-functional stakeholders to align campaign activities with target accounts messaging and business priorities.
Maintains accurate campaign tracking documentation and reporting to support visibility and continuous improvement.

Drives Efficiency

Executes campaign workflows across marketing automation CRM and ABM platforms to support complex B2B sales cycles.
Helps build launch and optimize nurture programs and lifecycle campaigns to improve lead progression and conversion.
Supports audience segmentation list management and campaign processes to improve consistency and reduce manual effort.
Uses campaign and funnel performance data to identify opportunities for optimization and stronger ROI.

Results Driven

Executes full-funnel demand generation campaigns that contribute to qualified pipeline growth across target markets.
Tracks and reports on KPIs such as MQLs SQLs pipeline contribution conversion rates and campaign performance.
Supports industry events and conferences through coordinated pre-event onsite and post-event campaign execution.
Continuously tests and refines campaign elements to improve engagement conversion and pipeline outcomes.

Innovative

Uses ABM tools intent signals and campaign insights to help identify and engage high-value accounts and buying groups.
Applies marketing automation and AI-enabled platform capabilities to improve targeting personalization and campaign effectiveness.
Supports development and promotion of content assets such as webinars whitepapers case studies calculators and solution briefs.
Experiments with new campaign tactics channels and optimization approaches to improve demand generation results over time.

Requirements

24 years of experience in B2B demand generation campaign execution or digital marketing ideally within EdTech SaaS School ERP CRM Admissions or education technology.
Hands-on experience with marketing automation platforms CRM systems such as Salesforce HubSpot Zoho CRM LeadSquared ABM tools and digital campaign platforms.
Strong analytical skills with the ability to interpret campaign performance data and make optimization recommendations.
Excellent communication and collaboration skills.
Ability to simplify complex value propositions into clear effective campaign messaging.
Familiarity with enterprise buyer groups and multi-stakeholder purchasing processes is preferred.
Experience supporting campaigns across multiple verticals or audience segments is a plus.

Required Experience:

Job DetailsWe are seeking a highly motivated Demand Generation Specialist to support pipeline growth for MyClassboards School ERP CRM Admissions Fee Management and EdTech solutions. This role will focus on executing integrated demand generation programs that attract engage and convert target audienc...