Décor Sales Officer

The Décor Sales Officer is a pivotal role within our nationwide network of home décor showrooms responsible for translating brand vision into measurable sales performance while safeguarding the customer experience. Reporting to the Regional Sales Director the officer will oversee all sales activities at assigned locations ensuring that each store not only meets its gross merchandise value (GMV) and revenue goals but also adheres to the highest standards of operational excellence.

Key duties include direct supervision of store sales staff where the officer will set daily and weekly targets conduct performance reviews and deliver coaching that drives productivity. By maintaining a close pulse on customer satisfaction indices the officer will identify friction points and implement corrective actions that enhance conversion rates. Demand generation is a core component of the role; the officer will design and execute onground promotional events collaborate with the digital marketing team to optimize onlinetooffline pathways and leverage data analytics to finetune outreach strategies.

Dealer management is another critical responsibility. The officer will maintain a comprehensive Dealer Health Card for each partner track issues ranging from inventory shortages to service delays and coordinate with procurement logistics and product teams to resolve concerns promptly. Acting as the single point of contact (SPOC) for order servicing the officer ensures seamless communication across Sleek Bath UPVC and Water Treatment product lines minimizing order errors and accelerating delivery timelines.

Operational excellence extends beyond sales metrics. The officer will champion store hygiene standards visual merchandising guidelines and the effective use of digital tools that support the customer journey. This includes overseeing the implementation of POS upgrades ensuring staff are proficient with CRM systems and monitoring key performance indicators that reflect both sales efficiency and store cleanliness.

Talent development falls under the officers purview as partnership with the central training team the officer will lead recruitment drives conduct onboarding sessions and design ongoing training programs that keep the team abreast of product knowledge sales techniques and customer service best practices. Regular team grooming activities such as roleplays and performance workshops are expected to foster a highenergy customercentric culture.

Performance reporting is systematic and datadriven. The officer will compile weekly sales dashboards analyze conversion funnels and present insights to regional leadership. These reports will highlight successes pinpoint gaps and propose actionable recommendations for category growth. The officer is also expected to stay informed about market trends competitor activities and emerging décor styles feeding this intelligence back into store strategies.

Success in this role is measured by a combination of quantitative and qualitative outcomes: achieving or surpassing GMV targets improving customer satisfaction scores maintaining healthy dealer relationships and cultivating a motivated highperforming sales team. The Décor Sales Officer must balance strategic planning with handson execution demonstrating the ability to lead by example while navigating the dynamic retail environment of home décor.

Required Skills:

Advanced negotiation and closing techniquesMulticustomer pipeline managementStrong analytical and reporting abilitiesEffective team leadership and coachingExcellent verbal and written communicationProblemsolving and stakeholder coordination