D2C Manager

About The Role:

The D2C Manager will own and drive Dyson Indias direct-to-consumer ecommerce business () ensuring best-in-class customer experience revenue growth and operational excellence. This role will be responsible for managing the end-to-end online business including website performance merchandising digital marketing coordination conversion optimization and customer lifecycle management.

Key Responsibilities

1. Business Ownership & Revenue Growth

• Own P&L for and deliver monthly/quarterly revenue targets
• Drive traffic conversion and AOV (Average Order Value) growth
• Identify growth levers across acquisition retention and upsell
• Monitor performance dashboards and optimize KPIs (CVR CAC LTV ROAS)

2. Website & Ecommerce Management

• Manage day-to-day operations of (content UX product listings pricing)
• Ensure best-in-class user experience across mobile and desktop
• Work closely with global and regional teams for CMS updates and site enhancements
• Optimize landing pages for launches campaigns and conversions

3. Digital Marketing & Traffic Acquisition

• Collaborate with performance marketing teams on paid channels (Google Meta Affiliates)
• Ensure alignment between campaigns and website journeys
• Drive SEO organic traffic growth and content strategy
• Plan and execute promotional calendars and sale events

4. Conversion Rate Optimization (CRO)

• Analyze user behavior using analytics tools (GA4 Hotjar etc.)
• Implement A/B testing strategies to improve funnel conversion
• Identify drop-offs and optimize product pages checkout flow and UX
• Improve onsite search navigation and personalization

5. Product & Merchandising

• Lead product assortment planning for D2C channel
• Optimize product categorization bundling and upselling strategies
• Launch new products and ensure accurate content pricing and availability
• Manage inventory visibility and demand planning with supply teams

6. Customer Experience & Lifecycle Marketing

• Enhance end-to-end customer journey (pre-purchase to post-purchase)
• Drive customer retention via CRM (Email WhatsApp loyalty programs)
• Improve NPS reviews and customer satisfaction metrics
• Work with customer support to resolve issues and drive insights

7. Cross-functional Collaboration

• Partner with marketing supply chain customer service and global ecommerce teams
• Work with tech teams on integrations site speed and technical improvements
• Coordinate with marketplace teams to avoid channel conflicts and ensure pricing parity

8. Data & Reporting

• Track and report weekly/monthly performance KPIs
• Generate actionable insights and recommend business strategies
• Forecast demand and sales performance

About You:

Experience

• 68 years in ecommerce/D2C roles (preferably premium/lifestyle/consumer electronics)
• Strong experience managing brand-owned websites

Core Skills

• Strong understanding of ecommerce metrics (CVR CAC LTV AOV)
• Hands-on experience with analytics tools (GA4 Adobe Analytics etc.)
• Experience with CMS platforms (Shopify Salesforce Commerce Cloud etc.)
• Data-driven decision making and strong analytical mindset

Behavioral Competencies

• Ownership mindset with strong business acumen
• Customer-first thinking
• Ability to work in a fast-paced matrix organization
• Strong communication and stakeholder management skills

Preferred Qualifications

• Experience working with premium or luxury brands
• Prior experience in high-growth D2C environments
• Knowledge of CRO tools and experimentation frameworks

Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.