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CPCASMAhmedabad
Job Location:
Monthly Salary:
Posted:
22 August 2026 (8 days ago)
Posted:
Application Deadline:
19 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Business Development
- Execute the defined sales and marketing strategy to drive sales for Modern Trade & Cash & Carry stores in the assigned area
- Implement strategies for different trade segments and ensure optimum utilisation of trade marketing resources
- Implement a robust go-to-market strategy leveraging data analytics optimising logistics and fostering strong distributor partnerships to enhance distribution reach and ensure effective new product introductions
- Assist in forecasting sales by analysing market potential for each brand and SKU
- Monitor achievement of sales targets in the assigned area to meet revenue goals and increase market share
- Conduct thorough market analysis to understand customer preferences market trends and competitive activities
- Assist in developing effective stakeholder engagement strategies
- Cascade the area targets into territorial targets by providing direction to Territory Sales Manager
Sales Management
- Set achievable sales targets for the team and monitor progress to drive performance
- Ensure optimal merchandising and strategic product placement in retail stores
- Ensure volume growth by identifying new avenues for business across key customers
- Approve all schemes and promotional activities as per the approval matrix
- Implement advanced sales tools like Sales and Operations Planning (S&OP) and Sales Force Automation (SFA) to enhance distributor collaboration and efficiency
- Plan promotional campaigns to boost brand visibility and sales
- Assist in new product launches to ensure their success from availability phase to the promotional phase
- Conduct periodic review meetings with the team and provide updates to the Head Modern Trade
- Adjust sales tactics and strategies based on market feedback and data analysis to optimise performance
- Coordinate with marketing teams to align sales strategies and ensure consistency
- Communicate sales performances market analysis strategic initiatives and business projections to key stakeholders
Channel Management and Stakeholder Engagement
- Ensure effective new product introductions and facilitate the growth of individual brands through effective go-to-market strategy execution
- Foster strong relationships with customers by proactively resolving issues
- Participate in regular meetings with distribution partners
Required Experience:
Manager
