Copywriter
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Job Summary
Fam is Indias first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new financially aware generation and drive 250 million young users in India to kickstart their financial journey super early in their life.
Were reimagining how the next generation experiences fintechgoing beyond payments to build a lifestyle brand that blends money identity and everyday experiences into one seamless intuitive journey.
Founded in 2019 by IIT Roorkee alumni Fam is backed by some of the most respected investors around the world like Elevation Capital Y-Combinator Peak XV (Sequoia Capital) India Venture Highway Global Founders Capital and the likes of Kunal Shah Amrish Rao as angel investors.
About this Role
You dont come across a company every day that obsesses over every word a user reads. At Fam copy isnt an afterthought. Its a core part of the product and brand experience.
With a product built for teenagers every word matters. From in-app nudges and push notifications to performance ads and social campaigns the right copy can make experiences feel intuitive trustworthy and genuinely exciting.
Were looking for a sharp versatile Copywriter who can own the written voice of Fam across surfaces. Someone equally comfortable writing a push notification that drives action as they are ideating a campaign concept or scripting a reel. Youll work closely with Product Design Growth and Marketing teams to craft copy thats clear on-brand and built for a Gen-Z audience that has zero tolerance for boring.
If you can go from a blank doc to a finished brief fast think in campaigns and copy simultaneously and believe that a single sentence can make or break a user moment youll fit right in.
Must Haves
- Under-graduate degree (preferably in communication media design journalism or marketing)
- 24 years of experience in copywriting content CRM or creative roles
- Strong portfolio showcasing a range of copy in-app campaign social and/or performance
- Experience writing push notifications in-app communication mailers and promotional campaigns
- Ability to turn briefs around quickly and confidently without compromising on quality
- Comfortable working across formats short-form copy long-form content scripts and everything in between
- Strong collaboration skills with product design and growth teams
Good to have
- Experience with fintech or consumer internet brands
- Understanding of Gen-Z communication styles and internet culture
- Familiarity with performance marketing copy (Meta Google ads) and what makes it convert
- Basic understanding of product metrics and experimentation (CTR open rates conversions)
- Experience writing website content landing pages or scripts for video/social content
- Ability to balance brand tonality with clarity and conversion goals
On the Job
- Own in-app copy across the product onboarding nudges error messages banners tooltips empty states and transactional communication
- Write push notifications mailers and lifecycle CRM communication that drive real engagement and retention consistently and at pace
- Ideate and execute creative campaigns for social media working closely with design and brand to bring concepts to life
- Write performance ad copy across formats (static video carousels) thats sharp tested and built to convert
- Contribute to website copy landing pages and other brand touchpoints that reflect Fams voice
- Script content for social and in-app video formats when needed
- Jump on ad-hoc briefs with speed and confidence whether its a seasonal moment a product launch or an ops emergency
- Collaborate with growth and product teams to experiment and optimise copy across CRM and product surfaces
- Participate in campaign ideation bringing creative strategy and execution together
- Help evolve and maintain Fams overall tone of voice across every surface it lives on
Why join us
- Be part of a high-energy creatively driven team shaping the face of a growing brand
- High-impact role where your creative decisions will directly shape the experience for 10M users
- Get creative freedom and room to experiment
- Collaborate with a team that values bold ideas and good vibes
- Access to the latest tools resources and inspiration to grow your craft
PS - Were looking for someone with an AI-native mindset who actively leverages AI in their day-to-day work as we encourage and embed it across every level at Fam.
About Company
FamX Spending Account for everyone · Get a customised card & UPI ID · Keep your bank statements clean · Track & keep expenses in check · Open for ages 11+
