Content Writer
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Job Summary
1. Content Creation
Write and edit blogs website pages landing pages case studies and product-related content.
Craft thought-leadership articles that position as a credible voice in iPaaS and automation.
Simplify technical concepts such as APIs application integration and workflow automation into clear engaging stories.
Proofread and fact-check content before publication.
2. SEO & Search Intent
Conduct keyword research and map content to search intent across the marketing funnel.
Implement on-page SEO including titles meta descriptions headings internal links and content structure.
Refresh and optimise existing content based on performance data.
3. AEO & AI Visibility
Structure content for AI-powered search and answer engines using direct answers FAQs clear definitions and scannable formatting.
Track content visibility across AI search platforms and continuously improve performance.
4. Research & Performance
Research original accurate content angles instead of relying on recycled ideas.
Monitor performance using Google Search Console GA4 and Ahrefs/Semrush.
Translate performance insights into actionable content strategies.
Collaborate with product sales and marketing teams to capture real-world use cases and customer stories.
1. 35 years of content writing experience preferably in B2B SaaS IT or technology.
2. Excellent writing editing proofreading and storytelling skills.
3. Hands-on experience in keyword research search intent analysis on-page SEO and content optimisation.
4. Ability to structure content for AEO and AI-powered search.
5. Strong research skills with a track record of producing accurate original content.
6. Experience writing blogs website pages landing pages case studies and product-related content.
7. Working familiarity with Google Search Console GA4 Ahrefs or Semrush and AI writing tools.
8. A writing portfolio showcasing relevant work.
1. Visible impact: Your content directly influences traffic search rankings and pipeline growth.
2. Creative freedom: Your ideas help shape content strategy not just execute it.
3. Continuous learning: Opportunities to grow across SEO AEO and AI-led marketing as the industry evolves.
4. Collaborative environment: A close-knit team where your work is valued and your voice is heard.
5. Flexible culture: A people-first workplace that values flexibility and collaboration.
6. Career growth: Real opportunities to grow with a fast-scaling product company.
Required Skills:
Write and edit blogs website pages landing pages case studies and product-related content. Craft thought-leadership articles that position as a credible voice in iPaaS and automation. Simplify technical concepts such as APIs application integration and workflow automation into clear engaging stories. Proofread and fact-check content before publication.
Required Education:
Graduate
