Content Marketing Specialist (12-month contract)

About the Role/Specialty

This is a opportunity to help build Canvas marketing presence for Indian users across touchpoints. Youll plan & create content that shows up where Indian users actually are: on Canvas homepage in the product itself on their social feeds and on YouTube where hundreds of millions of Indians search for how-tos tools and inspiration every day.

Youll work closely with the India Marketing team with clear direction and room to develop your craft. This isnt a single-channel role - youll stretch across planning content writing scripts writing product interface copy producing content coordinating with agencies to make production-heavy content and CMS management. You will get a real view of what full-funnel content marketing looks like in one of the worlds most exciting digital markets.

What youll do (responsibilities)

• Plan content across touchpoints - from a social ad to a YouTube tutorial to a product surface - so every piece of content is shaped for the context in which it lands.

• Script & produce a bank of short-form video content for multiple touchpoints - so the Marketing team always has fresh tested content to work with.

• Brief and coordinate with external agencies or internal creative teams to make production-heavy content specially video content.

• Experiment with new content formats for Canvas product surfaces - including the homepage landing pages and other surfaces such as highlights videos learning cards etc.

• Manage end-to-end content execution - content scheduling CMS uploads A/B tests across platforms and surfaces.

• Coordinate localisation across languages where needed - a working understanding of Hindi is required as most India localisation will be in this language.

• Measure the impact of the content and calibrate future plans according to new insights and learnings.

Qualifications :

What were looking for

• You write clearly and versatilely across formats - from punchy Shorts scripts to instructional video copy to product interface language.

• Youre an avid Canva user who knows the products workflows and use cases inside out - you can speak credibly about what Canva can do and that knowledge shows up naturally in the content you create.

• You think in channels and touchpoints - you instinctively ask where will someone see this and what do they need from it at that moment before you write or brief a single word.

• You are comfortable facing the camera and have a good screen presence to represent a brand like Canva in India.

• You have a sharp eye for social and design trends - youre the kind of person who spots an emerging content format or visual style early and can translate that into new ideas.

• You take genuine ownership of your output - you flag blockers early manage your own time across multiple content surfaces and care about whether your work actually lands with users.

• Youre comfortable working to a brief and taking feedback in your stride - you see revision as part of the craft not a setback.

• You have a good understanding of Hindi and are comfortable reviewing or briefing localised content to ensure it reads naturally for Indian users - not just translated but truly local.

• Youre based in Bangalore and ready to contribute across a range of content types from day one.

Additional Information :

What you will learn and how you will develop at Canva

• Multi-surface content marketing - youll develop real experience writing & producing social content product content and YouTube in a single role giving you a rounded view of how content works across the funnel.

• Stakeholder and project management - youll learn how to brief external agencies manage feedback loops and keep multiple content workstreams moving at once building production and stakeholder coordination skills that are invaluable in any marketing role.

• YouTube & social content strategy - youll learn how to build a content funnel designed around search behaviour create for discoverability and grow an audience in one of the worlds most competitive YouTube markets.

• A strong full-funnel content portfolio - over 12 months youll have published work across social media product interfaces homepage and other touchpoints.

Remote Work :

No

Employment Type :

Full-time