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Chief Marketing Officer
Job Location:
Monthly Salary:
Experience Required:
Posted:
24 May 2026 (30+ days ago)
Posted:
Application Deadline:
21 August 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
About the Company
We are building a next-generation beverage brand rooted in great taste clean ingredients and a bold youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity voice and growth journey.
Role Summary
We are looking for an energetic and creative Marketing Manager who can build brand buzz execute impactful campaigns and drive consumer engagement across digital retail and on-ground channels. The role requires a balance of strategic thinking and hands-on execution.
Key Roles & Responsibilities
- Plan and execute 360 marketing campaigns to drive brand awareness trials and repeat consumption
- Lead influencer and creator marketing across nano micro and celebrity creators
- Drive trade marketing initiatives including POS visibility sampling and in-store activations across GT & MT
- Manage performance marketing campaigns across Meta Google and retail media platforms with ROI focus
- Execute on-ground marketing activities such as events campus activations and community engagements
- Collaborate with creative partners to develop high-impact content across digital and retail touchpoints
- Track campaign performance consumer insights and analytics to optimize execution
- Work closely with Sales NPD and Operations teams to align marketing with launches and distribution goals
- Manage agencies vendors and external partners effectively
Requirements
- Strong understanding of FMCG / beverage / consumer brand marketing
- Experience across digital marketing trade marketing and on-ground activations
- Hands-on exposure to influencer marketing and content development
- Data-driven mindset with strong analytical and execution skills
- Ability to manage agencies and negotiate partnerships
- Deep understanding of Gen Z and young India consumer behavior
- Creative proactive and comfortable working in a fast-paced environment
Experience & Qualification
- 35 years of hands-on marketing experience
- Prior experience in FMCG beverages or lifestyle brands preferred
- Bachelors degree in Marketing Business or related field (MBA preferred)
Benefits
- Opportunity to build a brand from the ground up
- Direct exposure to founders and leadership
- Fast decision-making high ownership and creative freedom
- Performance-driven culture with visible impact
- Competitive salary performance-linked incentives
