Chief Manager Performance Marketing

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Job Description

Chief Manager - Performance MarketingBusiness: Consumer Healthcare Department: ECommerce Location: Kurla MumbaiTravel: ModerateJob Overview:The Lead Performance Marketing will own and scale Piramal Consumer s e commerce growth through data driven performance marketing across marketplaces and D2C platforms. This role will be responsible for driving revenue customer acquisition and ROI by managing paid media optimizing funnels and leveraging insights across platforms. The incumbent will act as a strategic partner to internal stakeholders agencies and marketplace teams ensuring consistent profitable growth across the digital commerce ecosystem. Key Stakeholders: InternalSales Team/Brand Marketing TeamEcommerce KAMsKey Stakeholders: External Marketplace / portalsExternal Agencies Experience 710 years of experience in performance marketing ordigital growth Strong exposure to e-commerce / D2C / FMCG / Consumerbrands Hands-on experience scaling paid media spends at high ROI Experience working with large marketplaces and quickcommerceplatforms is a must CompetenciesResponsibilities for Internal CandidatesPerformance Marketing Strategy & ExecutionOwn end to end performance marketing strategy for e commerce channels (Amazon Flipkart Blinkit Zepto Instamart D2C website Marketplace & D2C GrowthLead paid growth initiatives on marketplace media tools (Amazon Ads Flipkart Ads etc.)Partner with category and marketplace managers to improve traffic quality conversion rates and share of voiceScale D2C acquisition while improving funnel efficiency and repeat purchase behaviorData Analytics & OptimizationEstablish strong measurement frameworks dashboards and cohort analysisContinuously test creatives audiences offers and landing experiences to improve ROIUse insights to influence pricing assortment promotions and supply decisions Budget & Agency ManagementOwn and manage annual and quarterly media budgetsWork closely with performance marketing agencies to ensure best in class executionDrive efficiency by negotiating media rates tools and tech solutionsCross Functional Collaboration (Good to have)Collaborate closely with Brand Marketing E commerce Ops Supply ChainFinance and TechAlign performance plans with brand launches seasonal campaigns and GTM prioritiesSupport data backed decision making at leadership forums Team LeadershipBuild mentor and lead a high performing performance marketing teamFoster a culture of experimentation agility and continuous improvementQualifications for Internal CandidatesFull time