Category Growth Manager Online

What youll be responsible for

1. Owning the P&L for assigned State PCS categories including budgets pricing enrollment and revenue targets

2. Launching new state categories from 0 to 1 across market prioritization product construct GTM and first cohort acquisition

3. Scaling growth across acquisition conversion retention and monetization aligned to exam notification cycles

4. Owning organic distribution across YouTube Telegram WhatsApp and app along with customer lifecycle management

5. Driving performance marketing across Meta Google and YouTube including budgets creative briefs and CAC/ROAS accountability

6. Leveraging data and competitor intelligence to track funnel performance and drive category Decisions.

Who were looking for

1. 4 to 8 years in Category Management Growth Business or P&L ownership roles

2. Proven track record of scaling categories within test prep or EdTech with UPSC State PCSSSC or Banking preferred

3. Demonstrated 0 to 1 experience launching and scaling a new category market or product

4. Hands-on grasp of acquisition retention pricing performance marketing and CAC economics

5. Strong analytical and stakeholder management skills comfortable with dashboards and cohort data

6. Entrepreneurial mindset with high ownership and a bias for action

Strongly Preferred

1. Experience with YouTube led organic funnels in test prep

2. Understanding of the Hindi belt aspirant and how demand moves with state exam cycles

3. Prior experience in scaling a test prep category

Required Skills:

P&L Revenue Targets GTM Performance Marketing CAC ROAS