Business Manager Programmatic
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Job Summary
Job Description:
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Campaign Management & Execution
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Independently set up traffic launch monitor and optimize programmatic campaigns across DSP platforms.
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Manage campaign execution across display video native mobile and CTV inventory where applicable.
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Configure line items audience targeting geo-targeting bid strategies pacing creatives budgets and frequency caps.
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Ensure campaigns are delivered accurately as per media plans KPIs and client expectations.
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Monitor campaign pacing delivery and performance metrics daily and proactively resolve underdelivery or performance issues. Optimization & Performance Monitoring
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Analyse campaign performance and recommend optimization strategies to improve CTR conversions ROAS CPA and overall efficiency.
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Coordinate closely with account management and media planning teams for campaign performance improvements.
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Support campaign performance reviews optimisation insights and strategic recommendations.
