What we want:
We are looking for a Branded Content Writer to join our Brand Solutions team. You will create content that works for brands and for readers from long-form articles and advertorials to web stories and thought leadership pieces. You will work closely with strategy client servicing and publisher partners to take ideas from brief to published piece.
Who we are:
Vertoz (NSEI: VERTOZ) an AI-powered MadTech and CloudTech Platform offering Digital Advertising Marketing and Monetization (MadTech) & Digital Identity and Cloud Infrastructure (CloudTech) caters to Businesses Digital Marketers Advertising Agencies Digital Publishers Cloud Providers and Technology companies. For more details please visit our website
here.
What you will do:
Write and edit branded content across formats such as articles advertorials press releases web stories and occasional social copy
Understand client briefs and turn them into clear engaging stories that fit the brands voice and campaign goals
Adapt content to the tone style and editorial guidelines of different publishers and platforms
Coordinate with publisher partners on content approvals edits and timelines
Research industry topics trends and audiences to build credible insight-led content
Collaborate with design strategy and client servicing teams on campaign ideas and content calendars
Maintain accuracy consistency and quality across every deliverable including fact-checking and proofreading
Handle client feedback and revisions with professionalism and speed
Support content for SEO using keywords and structure that improve discover-ability
Requirements
3 to 5 years of experience as a content writer journalist editor or PR professional in a publication brand or PR/advertising agency
Bachelors or Masters degree in Mass Communication Journalism or English Literature
Excellent command of written and spoken English with strong grammar editing and storytelling skills
Clear understanding of branded content native advertising and the publisher ecosystem
Ability to write in different tones from corporate and formal to conversational and youth-focused
Working knowledge of SEO basics and content performance metrics
Strong research skills and attention to detail
Ability to manage multiple projects and meet tight deadlines
Good communication and team coordination skills
Good to Have*
Experience handling education real estate BFSI healthcare or consumer brands
Familiarity with AI tools for research and ideation with a strong editorial eye to keep the writing human
A portfolio of published work bylines or campaign samples
Benefits
No dress codes
Flexible working hours
5 days working
24 Annual Leaves
International Presence
Celebrations
Team Outings
Required Skills:
3 to 5 years of experience as a content writer journalist editor or PR professional in a publication brand or PR/advertising agency Bachelors or Masters degree in Mass Communication Journalism or English Literature Excellent command of written and spoken English with strong grammar editing and storytelling skills Clear understanding of branded content native advertising and the publisher ecosystem Ability to write in different tones from corporate and formal to conversational and youth-focused Working knowledge of SEO basics and content performance metrics Strong research skills and attention to detail Ability to manage multiple projects and meet tight deadlines Good communication and team coordination skills *Good to Have* Experience handling education real estate BFSI healthcare or consumer brands Familiarity with AI tools for research and ideation with a strong editorial eye to keep the writing human A portfolio of published work bylines or campaign samples
Required Education:
Graduate