Brand Marketing Lead

Brand Marketing Lead

Reports to: VP Marketing

Location: Delhi NCR (on-site)

Team: you will shape and lead the brand function

Experience: 7 years

Compensation: Competitive commensurate with experience

About Dentalkart

Dentalkart is Indias leading online dental marketplace. We supply the dentists clinics and labs that run the countrys oral healthcare from single-chair practices to multi-clinic groups alongside a fast-growing base of everyday consumers. Waldent our own brand sits inside the catalog. Because dental practices reorder on a predictable cycle the right merchandising retention and category decisions compound month after month. We are building a new owner-led marketing structure and this is one of five leadership seats in it.

Why this role exists

Today brand exists only as a reputation score. It needs an owner. You build how Dentalkart is perceived remembered and chosen so that when a dentist or a consumer thinks about dental supplies they think of us first. This seat creates the demand that performance marketing later captures more cheaply.

What you own

Brand perception and brand personality across every customer touchpoint

Top-of-mind awareness and brand salience

The social presence the community and the brand voice that runs through both

The Dentalkart brand narrative and the positioning of Waldent as a product brand in partnership with Category

What you will do

Define and write down the brand: positioning personality voice and the few associations you want to own in the customers mind

Build an always-on social and content presence that grows salience not just follower count

Run brand campaigns and partnerships including influencers and the dental community that move awareness and consideration

Stand up brand measurement: aided and unaided awareness top-of-mind awareness branded search volume share of voice sentiment and brand-lift studies

Shape and protect reputation alongside the ORM function and treat sentiment as a managed asset

Hand Performance and Merchandising a brand that makes their conversion easier

How you will be measured

Aided and unaided awareness and top-of-mind awareness in the target audience

Branded search volume and share of voice

Brand sentiment and reputation scores

Community and social growth that ties to salience and consideration not vanity reach

What good looks like in your first 6 to 12 months

By month 6 a measurable move in a hard brand metric you baselined early (branded search volume aided or top-of-mind awareness or share of voice) not just a brand document

At least one brand campaign proven to have moved consideration or awareness with the lift measured rather than asserted

A brand platform adopted in practice across Performance Merchandising and Creative visible in how they actually show up so salience is compounding rather than sitting in a deck

Must-haves

MBA or PGDM from a Tier-1 institute (IIM ISB XLRI FMS MDI SPJIMR IIFT or equivalent)

6 years in brand marketing brand management or social and content brand building ideally for a consumer or platform brand

Experience building brand measurement (awareness top-of-mind sentiment brand lift) not only running content

Strong storytelling and creative judgement with the rigour to prove brand impact

A body of brand work with measured outcomes

Preferred

Experience taking a category or challenger brand from low to high salience

Influencer and community-led growth experience

Exposure to healthcare wellness or professional and expert audiences

This role is for you if

You can hold a creative vision and still defend it with awareness and salience data. It is not for you if you see brand as posting frequency rather than the deliberate construction of memory and meaning.

MBA or PGDM from a Tier-1 institute (IIM ISB XLRI FMS MDI SPJIMR IIFT or equivalent)

6 years in brand marketing brand management or social and content brand building ideally for a consumer or platform brand

Experience building brand measurement (awareness top-of-mind sentiment brand lift) not only running content

Strong storytelling and creative judgement with the rigour to prove brand impact

A body of brand work with measured outcomes