Branch Head (Electrical Automation)

Branch Head Electrical Automation

Vashi Navi Mumbai

CEO / Director

The Branch Head Electrical Automation will be responsible for leading the overall business operations sales growth profitability and customer engagement of the branch. This role requires a dynamic leader with strong commercial acumen and technical expertise in industrial automation capable of driving business expansion while ensuring operational excellence and high customer satisfaction.

The incumbent will be responsible for achieving business objectives through effective sales management team leadership project execution and strategic market development.

• Develop and implement branch sales strategies to achieve revenue and profitability targets.

• Drive sales of industrial automation products and solutions including PLCs Drives HMIs Servo Systems Switchgear and related electrical products.

• Identify and develop new business opportunities across manufacturing process industries OEMs system integrators and industrial customers.

• Build and maintain strong relationships with key customers consultants and channel partners.

• Prepare sales forecasts budgets and business plans to support branch growth.

• Manage the overall operations of the branch including Sales Service Technical Support and Administration.

• Ensure smooth day-to-day functioning while maintaining high operational efficiency.

• Monitor branch performance against established business KPIs.

• Ensure compliance with organizational policies quality standards and operational procedures.

• Achieve branch revenue gross margin and profitability objectives.

• Monitor operational expenses and optimize resource utilization.

• Review quotations pricing strategies and commercial negotiations.

• Ensure timely collections and effective receivables management.

• Develop and maintain long-term relationships with key industrial customers.

• Lead customer meetings commercial discussions and contract negotiations.

• Ensure timely resolution of customer concerns and provide exceptional service support.

• Conduct regular customer visits to strengthen business relationships.

• Lead mentor and motivate the branch sales and technical teams.

• Set performance objectives and monitor individual and team performance.

• Conduct regular performance reviews coaching and employee development initiatives.

• Foster a collaborative customer-centric and high-performance work environment.

• Oversee execution of automation projects from order receipt through commissioning and customer handover.

• Coordinate with engineering and service teams to ensure timely project completion.

• Ensure project quality adherence to timelines and customer satisfaction.

• Analyze market trends customer requirements and competitor activities.

• Develop strategies to increase market share and expand business opportunities.

• Support business planning and execution aligned with organizational objectives.

• Prepare periodic sales operational and financial performance reports.

• Present branch performance updates to senior management.

• Maintain accurate sales forecasts MIS reports and business analytics.

• Ensure compliance with statutory regulations and organizational policies.

Candidates should possess strong knowledge of:

• PLC Systems

• Logic Controllers

• Smart Programmable Controllers

• Basic & Advanced Controllers

• Process Controllers

• AC Drives

• DC Drives

• Servo Drives

• Servo Motors

• Motion Control Systems

• Human Machine Interface (HMI)

• SCADA

• Industrial Communication Networks

• Automation Interfaces

• Industrial Switchgear

• Industrial Control Panels

• Power Supplies

• Switch Mode Power Supplies (SMPS)

• Power Distribution & Control Components

• B.E./. in Electrical Engineering Electronics & Instrumentation or a related discipline.

• Diploma in Electrical Engineering may also be considered.

• MBA in Marketing or Operations is desirable.

• Minimum 710 years of experience in the Electrical or Industrial Automation industry.

• Proven experience in branch operations sales management business development or business unit leadership.

• Experience working with industrial automation products and solutions is essential.

• Exposure to leading automation brands such as Siemens ABB Schneider Electric Mitsubishi Electric Rockwell Automation Omron or similar will be an advantage.

• Industrial Automation

• PLC Systems

• Drives & Motion Control

• HMI & SCADA

• Electrical Systems

• Control Panels

• Industrial Networking

• Branch Management

• Business Development

• Sales Strategy & Execution

• Key Account Management

• Profit & Loss (P&L) Management

• Budgeting & Forecasting

• Commercial Negotiation

• Team Management

• Coaching & Mentoring

• Decision Making

• Performance Management

• Customer Relationship Management

• Problem Solving

• Strong leadership and interpersonal skills

• Excellent communication and presentation abilities

• Customer-focused with a results-driven mindset

• Strategic thinking and commercial acumen

• High level of integrity and accountability

• Willingness to travel for customer meetings and business development activities

• Revenue Growth

• Branch Profitability

• Sales Target Achievement

• Gross Margin

• New Customer Acquisition

• Customer Retention

• Project Delivery Performance

• Collection Efficiency

• Team Productivity

• Customer Satisfaction

• Market Share Growth

Sperton is part of Sperton Global a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes finding the right people for the right positions.