Enter a job title or keyword

B2B Demand Generation & Growth Marketing Specialist

Marktine Technology Solutions Pvt Ltd

Job Location:

Jaipur - India

Monthly Salary: Not provided by the employer

Experience Required: 4years

Posted: 9 September 2026 (3 hours ago)

Application Deadline: 7 December 2026

Vacancies: 1 Vacancy

Job Summary

Location: Jaipur

Experience: 25 Years

Department: Growth & Marketing

Employment Type: Full-time

About the Role: We are looking for an execution-focused hands-on Demand Generation & Growth Marketing Specialist to help build our customer acquisition engine from the ground up. Because we are in an agile high-growth phase we do not expect you to manage a rigid legacy enterprise software stack. Instead you will have the ownership to set up smart lightweight outbound systems test paid acquisition channels build targeted prospect databases and drive qualified product demo bookings for both products.

Requirements

Key Responsibilities

1. Outbound Demand Generation & Demo Acquisition

Set up execute and monitor automated multi-step cold outreach campaigns (email LinkedIn) targeted at high-intent B2B outreach and value propositions to our two distinct target buyer profiles:
A/B test subject lines messaging hooks and demo offers to maximize reply rates and meeting bookings.
Manage mailbox deliverability domain health (SPF/DKIM/DMARC) warm-up protocols and inbox placement.

2. Lead Sourcing & Audience Data Building

Build verified highly targeted contact and account lists using tools such as LinkedIn Sales Navigator or scrapers/enrichment databases.
Segment prospect lists rigorously based on criteria such as plant size industry vertical company headcount and existing tech stacks.
Maintain clean lead databases (via Google Sheets Airtable or a lightweight CRM) with structured lead tagging and follow-up notes.

3. Lean Marketing Operations & Tracking

Help evaluate select and implement our foundational marketing tools (e.g. a simple modern CRM like Close/Attio/Zoho cold outreach software and web capture forms).
Set up tracking UTM parameters and lead-capture mechanisms on landing pages to understand where inquiries and demo requests originate.
Build simple practical automation workflows (using tools like Zapier Make or webhook integrations) to connect forms spreadsheets calendar booking links and sales alerts.

4. Paid Media & Pilot Testing (LinkedIn & Search)

Plan and run targeted pilot campaigns on LinkedIn Ads (using job title seniority and company list targeting) and Google Search Ads (intent-based queries).
Monitor budget efficiency cost-per-click (CPC) cost-per-meeting-booked and pipeline quality.
Ensure ad creatives and copy clearly communicate the practical ROI of AI video analytics and AI recruiting to non-technical buyers.

5. Collateral & Content Activation

Coordinate with founders and the technical team to repurpose product videos CCTV feature demos screening interview samples and customer case studies into high-converting outreach assets.
Create concise high-impact one-pagers deck slides and landing page copy that clearly articulate product benefits.

Required Skills

Experience: 25 years in B2B Outbound Marketing Demand Generation or Growth Marketing (preferably in SaaS IT services tech consulting or early-stage startups).
Outbound Toolkit: Hands-on experience with modern prospecting and cold outbound tools (e.g. Instantly Lemlist Smartlead LinkedIn Sales Navigator or Lusha).
Technical Deliverability: Working knowledge of outbound email hygiene inbox warm-ups secondary domain setups and deliverability best practices.
Scrappy Automation: Comfortable using spreadsheets Airtable Zapier/Make and modern forms/calendar tools (e.g. Calendly Tally Typeform).
Copywriting: Ability to write sharp persuasive B2B outreach copy that avoids generic buzzwords and focuses on tangible business pain points.
Mindset: Proactive and comfortable operating in an early-stage environment without rigid corporate playbooks.

Bonus Points (Good to Have)

Experience marketing AI solutions Industrial IoT Computer Vision HR Tech or Staffing services.
Exposure to running pilot-budget campaigns on LinkedIn Campaign Manager or Google Ads.
Basic understanding of landing page builders (Webflow WordPress Carrd Framer).

Required Skills:

Required Skills & Experience: More than 4 years of hands-on experience in Delphi (Object Pascal) development Strong understanding of software engineering principles OOP and design patterns Working knowledge or strong interest in C# framework/.NET Core Experience with legacy system maintenance refactoring or modernization Strong debugging and problem-solving skills Ability to work independently and collaboratively Good to Have: Experience in Delphi to C# migration or similar modernization projects Exposure to modern UI frameworks or web technologies Familiarity with version control systems (Git) and CI/CD practices

Apply Now