AVP Category Fragrance

Category Strategy & Business Growth

Own and drive the end-to-end P&L for the Fragrance category.

Develop and execute annual category growth plans aligned with revenue margin and market share objectives.

Identify emerging consumer trends whitespace opportunities and growth levers across online and offline channels.

Drive category expansion through new launches exclusive partnerships and premiumization strategies.

Brand & Vendor Management

Build strategic relationships with global and domestic fragrance brands.

Lead commercial negotiations including margins trade terms marketing investments exclusivity agreements and inventory commitments.

Partner with brands to develop joint business plans and growth roadmaps.

Secure exclusive launches and first-to-market opportunities for Nykaa.

Assortment & Merchandising

Curate a best-in-class assortment across luxury premium masstige and niche fragrance segments.

Optimize product portfolio through performance analysis trend forecasting and customer insights.

Ensure effective lifecycle management of products including launches replenishment and rationalization.

Pricing Promotions & Revenue Optimization

Define pricing architecture and promotional strategies to maximize sales and profitability.

Analyze competitive landscape and market dynamics to maintain category leadership.

Drive revenue through seasonal campaigns gifting occasions and strategic promotions.

Marketing & Customer Growth

Collaborate closely with Marketing CRM Content and Growth teams to drive customer acquisition and retention.

Develop category-focused campaigns launches influencer activations and brand storytelling initiatives.

Leverage customer insights and analytics to improve conversion repeat purchase and basket size.

Supply Chain & Inventory Management

Partner with planning and supply chain teams to ensure optimal inventory health.

Improve stock availability while minimizing excess inventory and markdown risks.

Drive forecasting accuracy and working capital efficiency.

Analytics & Performance Management

Monitor key business metrics including GMV revenue margins inventory turns conversion rates and

customer KPIs.

Generate actionable insights through data analysis and market intelligence.

Present business reviews and strategic recommendations to senior leadership.

Team Leadership

Build mentor and lead a high-performing category management team.

Foster a culture of ownership innovation collaboration and execution excellence.

Drive cross-functional alignment across commercial marketing operations and technology teams.