Asst. Manager-Marketing (Social Media & Content)

Required Skills:

About DrinkPrime: DrinkPrime is on a mission to make safe drinking water accessible and affordable to every household in India. What started as a response to unreliable water quality has grown into a tech-first subscription-based water purifier solution thats changing the way India drinks water. Backed by leading VCs and visionary angels were building a brand that doesnt just solve a problem but creates a movement. Join us and help bring that movement to life. Job Summary: The Brand Manager Social Media & Content will be responsible for DrinkPrimes brand presence across social media content strategy and campaign management. This role requires a deep creative and content understanding to ensure DrinkPrimes communication remains engaging impactful and aligned with our key value propositions. This role requires experience in developing brand narratives launching digital campaigns and collaborating with content creators and designers to amplify DrinkPrimes presence. Roles & Responsibilities: Develop and execute social media strategies across platforms (Instagram Facebook LinkedIn X YouTube) to enhance brand visibility and engagement. Plan and manage brand campaigns product launches and city expansionsfrom ideation to executionwhile ensuring alignment with business objectives. Work closely with designers video creators and agencies to craft compelling content that resonates with our audience. Own content strategy and brand storytelling ensuring messaging is consistent with DrinkPrimes tone values and key differentiators. Monitor and analyze campaign performance using social media insights analytics tools and industry benchmarks to optimize future efforts. Collaborate cross-functionally with Performance Marketing Product and Tech teams to align branding efforts with growth initiatives. Stay updated on trends audience behavior and digital innovations to keep DrinkPrime at the forefront of content marketing. Pre-requisites: 3 years of experience in Brand Management Social Media or Content Marketing. Strong creative and content sensibility with the ability to conceptualize engaging brand campaigns. Proven track record of managing successful digital campaigns and social media growth. Experience in agency coordination influencer marketing or community building is a plus. Excellent project management skills with the ability to juggle multiple campaigns simultaneously. MBA in Marketing or relevant field preferred.

Required Education:

MBA in Marketing or relevant field preferred.