Product Marketing Manager

Location: Hyderabad India

Employment Type: Full-Time; Salaried

Compensation: Base Salary Bonus Stock Options Medical

About Innovapptive

Innovapptive is an enterprise SaaS company building an AI-powered Connected Worker Platform for industrial organizations. Our platform connects frontline workers back-office systems and assets in real-time to drive safety reliability and operational productivity. Leading global enterprises including Shell Hess Westlake Chemical Kimberly-Clark Scott Miracle-Gro and Newmont Mining rely on Innovapptive to transform how work gets done across plants and field operations.

Our customers have achieved $50M EBITDA savings at a single enterprise 10 improvement in frontline productivity and 1520% reductions in maintenance costs. Innovapptive is recognized as a Leader in Frost & Sullivans Frost Radar 2025 - Augmented Connected Worker Platforms with acknowledgments from Gartner and LNS Research and is backed by Vista Equity Partners and Tiger Global Management.

With headquarters in Houston and an engineering center in Hyderabad we have 300 employees across the U.S. India and ANZ and are on a strong trajectory toward $100M ARR.

The Role

As a Product Marketing Manager you are the execution engine of the Product Marketing team. You will own landing page production end-to-end write and maintain the outbound messaging that powers our SDR motion and turn out the first drafts that keep enablement campaigns and events moving at speed.

This is a high-velocity role for a strong writer who takes a brief and drives it to done. You will use AI tools actively to work faster absorb industrial and technical product context quickly and produce concise outcome-oriented B2B copy across the funnel. If you are proactive fast and excited to grow into a strategic PMM we want to meet you.

How You Will Make an Impact

Positioning Messaging & GTM Strategy: Own product positioning messaging and go-to-market strategy for Innovapptives key themes Connected Worker Industrial AI Maintenance Operations and Value360.
Landing Page Production: Own end-to-end landing page production from strategy brief and copy through HubSpot build UTM setup and live deployment including campaign pages and event-specific pages with proper tracking.

Outbound Messaging & SDR Support: Write and maintain SDR outbound cadences industry-specific email sequences LinkedIn plays and call openers and support the outbound team daily with fresh messaging variants objection-handling copy and new positioning angles aligned to current PMM themes.

Sales Enablement Drafts: Produce first draft decks for sales enablement one-pagers pitch-deck sections battlecard updates and leave-behinds.

Video Scripts & Ad Copy: Write scripts and narrative flows for OWT and product walkthrough videos and handle ad copywriting for LinkedIn sponsored content display messaging and campaign variants.

Website & Execution Queue: Maintain and update website product messaging sections with the inbound team and manage the execution queue urgent landing page edits messaging fixes competitive slide updates and deck cleanups.

Event Support: Support event email sequences pre-event post-event and follow-up copy.

AI-Accelerated Production: Use AI tools actively to speed up research copy variants and first-draft creation while maintaining quality control.

• Bachelors degree in Marketing Communications Business or a related field.
• 2 years in B2B marketing product marketing content marketing demand generation sales enablement or growth.
• Strong copywriter who produces concise outcome-oriented B2B copy not just descriptive writing.
• AI-enabled and tool savvy actively uses AI tools to work faster; not a passive user.
• HubSpot or equivalent CMS experience can build and deploy landing pages set up forms and manage UTM tracking.
• High execution velocity comfortable managing multiple parallel deadlines without getting blocked.
• Ownership mindset takes a brief and drives it to done without waiting for detailed direction.
• Intellectual curiosity absorbs industrial or technical product context quickly and writes credibly about it.
• Good research skills can understand a company industry or competitor and turn it into useful messaging.

Nice to Have

• A keen eye for design and the ability to produce extremely classy or modern presentation/visuals.
• Deep working knowledge of AI-orchestrated production or Industrial AI themes (e.g. Agentic AI) to accelerate content creation.
• SDR or outbound-adjacent experience has written sequences that booked real meetings.
• Familiarity with Salesforce and Gong.
• Experience in enterprise SaaS industrial software or a manufacturing/operations context.

Experience: 2 years can be early career; must be proactive fast and a strong writer.

What Success Looks Like First 90 Days

35 landing page or campaign page drafts completed and deployed.

23 SDR cadences or call-script packs improved with research-led PMM-aligned messaging.

Recurring weekly support established for event emails enablement drafts and competitive snippets.

First-draft quality reaches a level where the Lead or Senior PMM edits rather than rewrites.

Visible reduction in ad-hoc writing and execution load on the Product Marketing Lead.

What We Offer

A positive open and highly-innovative environment and team.

Entrepreneurial spirit with unlimited opportunity to grow.

Opportunity to work with leading global brands on exciting and impactful projects.

Competitive Base Pay.

Best of plan on Vacation & Paid Time Off.

Provision of Medical Insurance for family - self dependent spouse dependent children parents/parent-in-laws.

Paid Maternity and Paternity leave.

Bi-annual reviews to ensure transparency and promoting high performance culture.

OKR Driven Performance Development Environment.

Learning & Development - access to wide range of e-Learning courses (technical Product Process etc.)

A host of Interest Groups/Clubs for Book Reading Toastmasters Sports - Cricket Volleyball Throw-ball Badminton TT Music.

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth (or related medical conditions) sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws.