Associate Manager Marketplace

1. Advertising Strategy Development:

Create and implement effective marketplace advertising strategies tailored to beauty and apparel products to drive sales and enhance brand visibility.

Plan and execute campaigns across various ad formats including Sponsored Products Sponsored Brands and Display Ads.

2. Campaign Management and Optimization:

Monitor ongoing campaigns analyze performance metrics and adjust strategies to optimize return on investment (ROI).

Utilize platform-specific tools and analytics to refine targeting bidding and creative elements.

3. Budget Management:

Oversee and allocate monthly advertising budgets exceeding 1 Cr ensuring efficient and effective use of resources.

Collaborate with finance and marketing teams to align budgetary decisions with overall business objectives.

4. Reporting and Analysis:

Generate detailed performance reports using advanced Excel to track key performance indicators (KPIs) and campaign outcomes.

Prepare and deliver insightful presentations and decks to communicate results and strategic recommendations to clients and internal teams.

5. Market Research and Trend Analysis:

Stay abreast of industry trends platform updates and competitive landscape to inform advertising strategies.

Apply insights from market research to enhance campaign effectiveness and drive innovation.