Associate Director – Marketing Campaigns

With 75 years of experience our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds even in the most dangerous places inspired by our Christian faith.

Come join our 31000 staff working in nearly 100 countries and share the joy of transforming vulnerable childrens life stories!

Employee Contract Type:

Job Description:

Key Deliverables: Provide strategic leadership for the organisations fundraising campaigns driving the conceptualisation and implementation of compelling high-converting fundraising and brand-building strategies.

Integrated Campaign Strategy across Digital F2F Corporate Communication and Retention teams.

Creative Campaign Concepts & Messaging for sponsorship fundraising and seasonal campaigns.

Content Strategy for social media videos reels and donor communications.

Cross-functional Campaign Coordination ensuring consistent messaging across channels.

Donor Acquisition & Engagement through compelling storytelling and creative communication.

Campaign Innovation & Optimisation to improve reach response and fundraising outcomes.

Brand-aligned Communication that strengthens visibility engagement and resource mobilisation.

LEADERSHIP
Provide strategic leadership to the Campaigns Creative team and contribute to India Resource Mobilisation growth through compelling donor-centric and high-converting campaigns.

Provide creative direction and leadership for the conceptualisation and implementation of integrated fundraising and branding campaigns.

Ensure campaign teams are aligned on common themes messaging creative direction and desired outcomes.

Drive innovation in campaign concepts storytelling and creative approaches to improve donor engagement and fundraising outcomes.

Provide timely campaign performance reviews and strategic recommendations to strengthen effectiveness and decision-making.

STRATEGY
Develop integrated creative and campaign strategies aligned with fundraising acquisition retention and brand objectives.

Develop compelling campaign themes narratives and messaging across Child Sponsorship General Donations and seasonal fundraising campaigns.

Ensure creative strategies are adapted effectively across Digital F2F Corporate Communication and Donor Retention channels.

Use audience insights campaign performance and market trends to continuously strengthen creative and campaign strategies.

Develop strategies that improve donor acquisition engagement conversion and retention.

TECHNICAL AND OPERATIONAL SUPPORT

Provide creative direction and technical support for campaign concepts messaging content videos reels and other communication assets.

Develop clear creative briefs and ensure timely delivery of campaign assets across relevant channels.

Support teams in translating campaign strategies into effective channel-specific creative executions.

Ensure consistency of campaign messaging storytelling and brand identity across all fundraising touchpoints.

Review campaign creatives and communication assets to ensure they are compelling audience-focused and aligned with campaign objectives.

KNOWLEDGE MANAGEMENT

Establish and maintain a repository of successful campaign concepts creatives content and learnings for future campaigns.

Document campaign insights audience responses creative performance and key learnings to improve future planning.

Share creative trends fundraising insights and best practices with relevant teams.

Conduct post-campaign reviews to identify opportunities for improvement and replication of successful approaches.

Build institutional knowledge around effective storytelling creative communication and campaign innovation.

INTERNAL AND EXTERNAL LIAISON AND COORDINATION

Ensure effective coordination with Digital Marketing F2F Private Non-Sponsorship Corporate Fundraising Communication and Donor Retention teams.

Align cross-functional teams around common campaign themes messaging creative direction and implementation plans.

Facilitate timely communication and collaboration to ensure seamless execution of integrated campaigns.

Coordinate with external creative media and production partners where required to deliver quality campaign outputs.

Build strong internal and external partnerships that enhance the organisations creative capabilities campaign effectiveness and resource mobilisation outcomes.

SKILLS

Strategic Leadership & Vision Ability to translate organisational fundraising goals into impactful campaign strategies.

Creative Leadership Strong ability to inspire innovative ideas storytelling and compelling campaign concepts.

Cross-functional Leadership Ability to align and influence multiple teams towards common campaign objectives.

Strategic Communication Excellent ability to communicate ideas influence stakeholders and build consensus.

Data-driven Decision Making Ability to use campaign insights audience data and performance metrics to improve outcomes.

People & Stakeholder Management Ability to build strong relationships mentor teams and manage

KNOWLEDGE AND QUALIFICATIONS

Postgraduate qualification in Marketing Communications Mass Media Business Management or a related field.

Strong knowledge of integrated fundraising marketing and brand campaign strategies.

Good understanding of digital marketing social media content marketing and media platforms.

Strong knowledge of creative development storytelling video and visual content strategy.

Understanding of donor acquisition engagement retention and fundraising conversion journeys.

Knowledge of campaign analytics audience insights and performance measurement.

Innovation & Problem Solving Ability to identify opportunities challenge conventional thinking and develop effective solutions.

Execution & Accountability Strong ownership of campaign delivery timelines quality and measurable results.

EXPERIENCE

10 years of relevant experience in fundraising marketing communications advertising or digital campaigns with proven leadership experience.

Prior experience in nonprofit INGO fundraising or cause-marketing environments strongly preferred; track record of building and optimizing full-funnel campaigns with measurable conversion outcomes

Applicant Types Accepted: