Associate, AEO
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Job Summary
Razorpay is one of Indias leading full-stack financial technology companies powering the way businesses move manage and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - weve since grown into a fintech powerhouse driving Indias digital payment revolution.
Razorpay powers millions of businesses with a smarter scalable stack that goes beyond transactions to help them truly build and grow.
From building AI-native agentic payments to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation smart payouts and predictive financial insights we are embedding intelligence across our stack to make money movement faster safer and more close collaboration with ecosystem partners - including banks networks regulators - we are pioneering industry-first solutions that are shaping the next era of fintech
Across India Singapore and Malaysia our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem thats redefining how money moves across Asia.
Today that ecosystem supports everyone from early-stage startups to some of Indias largest enterprises enabling them to accept process and disburse payments at scale while expanding into new ways of managing money more efficiently.
Our scale speaks volumes: Razorpay processes $180 billion in annualized transactions powering leading businesses like Airbnb Facebook WhatsApp Airtel CRED BookmyShow Zomato Swiggy Lenskart Mirae Asset Capital markets Indian Oil National Pension Scheme - and over 100 of Indias unicorns. With strong roots in India and growing operations in Southeast Asia we are shaping the next chapter of financial technology across the region.
We are backed by global investors including GIC Peak XV Partners (formerly Sequoia Capital India & SEA) Tiger Global Ribbit Capital Matrix Partners MasterCard and Salesforce Ventures having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments) Curlec (Malaysia expansion) BillMe (digital invoicing) and POP (rewards-first UPI) - along with earlier moves in fraud prevention payroll and lending have further strengthened our platform and widened our footprint across Asia.
But what truly sets Razorpay apart is our culture. At Razorpay ownership is our oxygen - you own what you build with no micromanagement or red tape just the runway to make your ideas fly. Learning is a lifestyle - if youre curious youll feel at home here. People > Pedigree - we hire for attitude hustle and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say thank you. Guided by our values of Customer First Autonomy & Ownership Agility with Integrity Transparency Challenging the status quo and a strong belief that Razorpay grows with Razors youll be part of a 3000 strong team building not just products but the financial infrastructure of the future.
About the Role
Were looking for a motivated and detail-oriented AEO (Answer Engine Optimization) Intern to join our digital marketing team. This role is ideal for BE/BTech students with a keen interest in how content
performs across AI-driven platforms search engines and answer engines. An MBA or coursework in. marketing/analytics would be a strong plus.
Key Responsibilities
Assist in optimizing content for answer engines (Google AI Mode ChatGPT Perplexity etc.)
Conduct query intent research and analyze how users ask questions across platforms
Support content structuring for featured snippets AI summaries and conversational responses
Collaborate with content and tech teams to ensure discoverability across search and AI interfaces
Track performance using tools like Google Analytics Search Console and third-party platforms
Monitor changes in AI/search algorithms and evolving user behavior
Support on-page SEO tasks such as meta tag optimization keyword mapping and internal linking
Assist in conducting SEO audits and identifying opportunities to improve organic search visibility
Help analyze keyword rankings and organic traffic trends using SEO tools
Eligibility & Preferred Background
BE/BTech degree (mandatory)
MBA (Marketing/Analytics) is a strong plus
Strong analytical mindset with a genuine interest in digital discovery ecosystems
Prior exposure to SEO through internships coursework or self-driven projects is a plus
Skills & Tools Required
Basic understanding of how search engines and AI answer platforms retrieve and rank information
Familiarity with tools like Google Search Console Google Analytics and research tools(SEMrush Ahrefs etc.)
Good command over Excel/Sheets and data interpretation
Excellent verbal and written communication skills
Knowledge of HTML/CSS basics is a plus
Foundational knowledge of SEO concepts keyword research on-page optimization crawlability and page experience signals
Understanding of how SEO and AEO intersect particularly around structured data E-E-A-T and content authority
IMP High-Impact Skills We Value (AI First Mindset)
Hands-on usage of AI tools (ChatGPT Claude Perplexity etc.) in day-to-day workflows for research content creation and problem-solving
Strong hold on content deep understanding of user intent target audience and how to structure content for direct answers
Experience in optimizing content for AI consumption (clear structure entities FAQs summaries semantic depth
Ability to automate repetitive workflows using AI (content generation clustering summarization reporting etc.)
Comfort with experimenting across AI platforms and understanding how responses differ across systems
Curiosity to explore emerging concepts like AEO GEO (Generative Engine Optimization) and AI-led content distribution
Familiarity with technical SEO fundamentals sitemaps schema markup and Core Web Vitals is a strong differentiator
Ability to bridge traditional SEO thinking with modern AEO/GEO strategies to maximize content discoverability
Whats in it for You
High-growth learning environment with direct exposure to cutting-edge AI search ecosystems
Hands-on experience building for the future of discovery beyond traditional search
Opportunity to work on real-world AEO/GEO problems at scale not just theoretical projects
Deep exposure to AI workflows automation systems and content intelligence platforms
Ownership from day one experiment build and see direct impact on performance
Work closely with cross-functional teams (content product engineering) in a fast-paced setup
Required Experience:
IC
About Company
Online Payments India: Start Accepting Payments Instantly with Razorpay's Payment Suite, which Supports Netbanking, Credit Card & Debit Cards, UPI etc.
