Assistant Professor Digital Marketing
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Job Summary
Qualifications Required
Masters Degree in MBA / PGDM / Digital Marketing / Management or related field.
3 years of teaching and/or industry experience in Digital Marketing.
Strong industry exposure and professional network for internships live projects and placements preferred.
Proficiency in SEO SEM Social Media Marketing Content Marketing Email Marketing Google Analytics and emerging digital tools.
Job Summary
The Digital Marketing Faculty will be responsible for delivering industry-oriented education with a strong focus on experiential learning practical exposure and student employability. The role involves teaching core digital marketing subjects mentoring students facilitating industry collaborations and contributing to curriculum enhancement aligned with evolving market trends.
Key Roles and Responsibilities
Academic Responsibilities
Deliver lectures and practical sessions on Digital Marketing subjects including SEO SEM Social Media Marketing Content Marketing Email Marketing Analytics and Branding.
Prepare lesson plans presentations assignments case studies and assessment tools aligned with the curriculum.
Upload study materials session plans and assignments on the Learning Management System (LMS).
Conduct live projects workshops and real-world campaign-based learning activities.
Evaluate assignments projects presentations and examinations in a timely manner.
Student Mentorship & Development
Mentor students on career opportunities portfolio building resume preparation and interview readiness.
Guide students in developing practical skills related to campaign execution analytics and digital strategy.
Support slow learners through remedial sessions and personalized academic guidance.
Track student progress and maintain mentoring records.
Industry Interface & Placement Support
Build and leverage industry connections to facilitate internships live projects guest lectures and placements.
Bring industry experts and practitioners for interactive sessions and workshops.
Keep students updated with the latest trends tools and best practices in digital marketing.
Collaborate with industry partners to enhance experiential learning opportunities.
Curriculum Development & Institutional Contribution
Contribute to curriculum enhancement aligned with current digital marketing trends and technologies.
Support interdisciplinary learning and teach allied management subjects as required.
Participate in academic events seminars workshops and institutional activities.
Encourage innovation research and entrepreneurship among students.
Skill Set
Strong understanding of Digital Marketing tools and platforms.
Excellent communication presentation and mentoring skills.
Ability to integrate theory with practical industry applications.
Strong industry networking and collaboration abilities.
Proficiency in LMS platforms and digital marketing tools/software.
Required Skills:
Assistant professor Digital Marketing Strong understanding of Digital Marketing tools and platforms. Excellent communication presentation and mentoring skills. Ability to integrate theory with practical industry applications. Strong industry networking and collaboration abilities. Proficiency in LMS platforms and digital marketing tools/software.
Required Education:
First class Masters Degree in Entrepreneurship or in relevant discipline OR Minimum 55% Marks at Masters Degree in MBA (Finance/ International Business)
