Assistant Manager Product Brand and Marketing Strategy

Job Title

AMIEO EVP-7 Product Brand and Marketing Strategy

Department

AMIEO Product Brand and Marketing Strategy Department

Level

Direct Manager

DGM AMIEO Product Brand and Marketing Strategy Department

Managers Manager

GM AMIEO Product Brand and Marketing Strategy Department

Purpose of the Job

• Support segment RPM/CMM (PBMS Product Brand Marketing Startegy) for defining and executing the product strategy and marketing roadmap for the Nissan brand
• The role will ensure alignment between market needs customer preferences competitive positioning and Nissans global product vision to drive sustainable growth profitability and market share.
• This role requires strong cross-functional coordination with global headquarters regional teams Marketing Sales etc.

Qualifications & Experience

• BEng Mechanical and or equivalent qualification
• Preferred MBA or ME / MTech (not must) from reputed institute
• Min. 23-years experience in an automotive manufacturing company in Product Planning / Product Marketing / Program Planning role.
• Strong understanding of:

• Automotive technologies (ICE EV Hybrid)
• GCC / Middle East automotive market
• Consumer trends and digital ecosystems

Major Activities

Support in Defining Vehicle Concepts:

• Identify opportunities with customer unmet needs In Depth study for Customer Lifestyle demographics Emotional aspirational needs evolution propose new product requests for AMIEO region.
• Analysis of Vehicle segments NCBS UNS ALS JATO SBIS mTAB and other Market Intelligence reports to define the future product

Product Planning Milestone Responsibility from Region Side for AMIEO projects:

• Define Focus Target Customer and their key needs
• Identify Strategic Competitive Advantage
• Define key hardware specs to realise Concept (including vehicle platform Body Type & others)
• Validate & fine tune Focus Target Customer Strategic Advantage Concept & design through customer survey
• Analyze market trends including electrification connectivity and mobility solutions.

Support in Product Improvement of existing product Life Cycle Planning.

• Obtain consumer feedback from Market Intelligence through surveys research and data checking to determine customer needs and price ranges
• Propose Life events for each project to keep model refreshments and competitiveness with changing market and competition environment. It includes (Minor change MY events Special Editions etc.)
• Track competition movement and strategies and ensure competitive advantage is secured in current and future vehicles.
• Track industry trends (SUV shift EV adoption digital retail trends).
• Identify gaps in the portfolio and recommend new product opportunities.

Support and synergize with other key stakeholders and get relevant products into the market:

• Coordinate with key stakeholders such as Engineering Program director Program management office CPS AMIEO Product Planning Product Marketing CVE NML Japan etc...
• Propose concepts planned based on region market study to the CPS and provide detailed rationale

Support in Go-to-Market & Launch strategy Management

• Support in end-to-end new model launch planning including timelines volume planning and coordination with Marketing stakeholders.
• Collaborate with marketing teams to define launch campaigns and communication strategies.
• Ensure readiness across sales dealers and aftersales before product launch.
• Track launch performance and adjust strategies accordingly.

Key Performance Indicators (KPIs)

• Market share growth (overall & segment-wise)
• Product profitability and margin achievement
• Successful new model launches (timing volume achievement)
• Pricing competitiveness index
• Brand awareness and campaign effectiveness

Personal Characteristics

• Demonstrates strong ownership takes initiative and consistently drives projects and business objectives to successful completion.
• Able to anticipate market trends customer needs and competitive developments translating insights into effective business strategies.
• Thrives in a dynamic environment manages changing priorities effectively and performs well under pressure while maintaining focus on key objectives.
• Builds strong working relationships across cross-functional teams and regional stakeholders fostering a culture of teamwork and trust.
• Maintains a deep understanding of customer needs and market expectations while balancing commercial objectives to drive sustainable business growth.

Skills & Competencies

• Speed in execution negotiation and assertiveness
• Strong interpersonal skills to engage with stakeholders across different countries and markets (e.g. Japan Europe Middle East India South Africa Australia)
• Comprehension of the AMIEO automotive market environment and industry dynamics
• Good computer skills including Microsoft Excel and PowerPoint
• Good driving skills
• Willingness and ability to travel internationally (valid passport)
• Strong commercial acumen (pricing and profitability)
• Data-driven decision-making capability
• Project management and execution excellence
• Stakeholder management and influencing skills
• Excellent communication and presentation skills