Assistant Manager Digital Marketing, Digital

Assistant Manager Digital Marketing

Department: Off-Platform Marketing

Location: Mumbai

Role Overview

The candidate will help manage our Digital Marketing campaigns for the Title marketing business and other pods when needed. The incumbent will own full funnel digital marketing driving discovery viewership and sustained engagement through sharp media planning experimentation and data-backed optimization. The role sits at the intersection of performance marketing and content-led growth in a fast-evolving high-velocity environment.

Responsibilities

• Work with the team to define digital media strategies and performance marketing plans for titles across AVOD SVOD or hybrid objectives aligned to business and content briefs

• Set overall performance strategy based on title-level success metrics such as views completion repeat consumption and subscriptions with a strong focus on measurable outcomes

• Plan deploy and optimize performance marketing campaigns across platforms to drive scale efficiency and learning for an emerging content format

• Aid partnership with third-party platforms (Google Meta etc.) to unlock innovative solutions and impact-led executions during key launches

• Collaborate closely with internal stakeholders including Analytics Product Content and Comms to improve targeting tracking attribution and optimization frameworks tailored to Title consumption

• Own end-to-end delivery across performance platforms; proactively identify opportunities to improve CPAs reduce wastage and maximize campaign efficiency

• Manage media agencies and external partners to ensure seamless execution quick turnaround and high-quality delivery in a dynamic launch environment

• Drive periodic performance reviews and deep-dive analyses; translate data into clear narratives insights and action plans to inform future launches and scale strategies

• Explore tech API and feed-based integrations to enhance performance marketing capabilities and enable faster experimentation

• Identify and evaluate opportunities with publishers ad networks and tools to support reach discovery and sustained viewership

Experience & Skillset

• 34 years of experience in digital and performance marketing

• Strong experience in ROI-driven or lead-based businesses preferably within consumer tech media or app-led ecosystems

• Hands-on experience managing large-scale digital marketing budgets

• In-depth practical experience across programmatic and biddable platforms such as Google Ads Meta DV360 etc.

• Exposure to running campaigns using both first-party and third-party data

• Working knowledge of analytics attribution and measurement tools (e.g. AppsFlyer DCM or equivalent)

• Strong analytical and problem-solving mindset with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line

• Our Culture: We are customer-obsessed audacious in our vision and encourage open dialogue. We believe trust and accountability go hand-in-hand and we invest heavily in each others growth.

• Perks: Unlimited leave a progressive work-life philosophy no dress code and a front-row seat on our rocket ship to redefine the future of entertainment and commerce!