Assistant General Manager – Marketing
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Monthly Salary:
Experience Required:
Posted on:
Yesterday
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Vacancies:
1 Vacancy
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Job Summary
1. POSITION DETAILS
Position title - Assistant General Manager Marketing
Department -Sales & Marketing
Division / unit -CorporateCommon
Location -Bhilai Chhattisgarh
Reports to- General Manager Sales & Marketing
Team size (direct reports) 13 (to be built out)
2. ROLE BRIEF
Role summary (12 lines) Own and grow the BlueLines brand pan-India and lead the launch of a new
brand from the ground up brand digital product and dealer/retail
marketing. A pure marketing role (no direct sales target) working alongside
the sales team.
Key responsibilities 1. Launch a new brand end-to-end naming logo brand identity and
asset creation through to market kick-off
2. Brand strategy and pan-India brand building for BlueLines
3. Digital marketing website social SEO/SEM performance campaigns
lead generation
4. Product marketing and collateral catalogues datasheets new-product
launches
5. Dealer/retail marketing (outlet branding signage POP/POS) exhibitions
dealer meets agency & budget management
Skill 1 Technical Digital & performance marketing
Skill 2 Domain Brand building & new-brand launch (from scratch)
Skill 3 Behavioural Marketing communication & storytelling
Top KRAs (optional) 1. Brand awareness / recall growth in target markets
2. Qualified-lead volume and cost-per-lead
3. CANDIDATE SPECIFICATION ( feeds the agency JD)
Qualification Must-have MBA / PGDM in Marketing (full-time preferred)
Qualification Good-to-have Technical/engineering graduation; digital-marketing certifications (Google /
Meta / HubSpot)
Experience (years industry) 1015 years in marketing within a B2B manufacturing company
Must-have screening filters 1. 1015 years marketing in a B2B manufacturing company
2. Has launched at least one brand from scratch naming logo/identity
assets go-to-market
3. Hands-on ownership of both brand-building and digital marketing (not a
pure field-sales profile)
4. Team-leadership experience
Good-to-have Building-materials background (steel pipes TMT cement tiles
sanitaryware electricals); experience taking a brand into a
distribution/retail model
VGIPL Candidate Requisition Form (CRF) AGM Marketing Page 2
Language(s) English Hindi
Age range (optional) No specific preference
Relocation / travel Relocation to Bhilai/Durg required; pan-India travel for markets dealer meets and exhibitions
Required Skills:
1. 1015 years marketing in a B2B manufacturing company 2. Has launched at least one brand from scratch naming logo/identity assets go-to-market 3. Hands-on ownership of both brand-building and digital marketing (not a pure field-sales profile) 4. Team-leadership experienceBuilding-materials background (steel pipes TMT cement tiles sanitaryware electricals); experience taking a brand into a distribution/retail model
Required Education:
MBA / PGDM in Marketing (full-time preferred)/ Technical/engineering graduation; digital-marketing certifications (Google /Meta / HubSpot)
