Area sales executive ( Kolkata )

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13 An Area Sales Manager or Executive drives revenue manages channel partners (distributors/retailers) and leads field teams within a specific geographical territory. They are responsible for executing go-to-market strategies mentoring sales representatives and expanding market share to meet regional ResponsibilitiesSales & Revenue Generation: Achieve monthly quarterly and annual sales targets by driving primary (company-to-distributor) and secondary (distributor-to-retailer) & Channel Management: Expand the distribution network appoint new dealers and maintain strong relationships with existing channel Leadership: Recruit train and manage a team of field sales officers/executives. Conduct daily meetings set individual targets and conduct joint Expansion & Penetration: Identify potential new markets and customer segments within the assigned Intelligence: Monitor and analyze competitor activities pricing strategies and market trends reporting these insights to senior Collection: Ensure timely collection of payments and manage outstanding accounts to minimize financial Performance Indicators (KPIs)Sales Target Achievement: Total revenue generated vs. assigned Reach: Number of active outlets and new accounts Metrics: Outstanding dues and Days Sales Outstanding (DSO).Team Productivity: Activity rates call-to-conversion ratios and territory coverage & QualificationsEducation: Bachelors degree in Business Marketing or a related field; MBA is often : 2 to 10 years of proven field sales or sales management experience depending on the role Set: Strong negotiation leadership and analytical skills. Proficiency in CRM software and Microsoft Excel is : Willingness to frequently travel across the designated territory