Job Summary
Job description:
Key Responsibilities:
• Define and own the product roadmap for WhatsApp-based initiatives
• Identify opportunities to enhance customer engagement support and conversion via WhatsApp
• Work closely with engineering design marketing and business teams to deliver high-impact features
• Build and optimize WhatsApp journeys including notifications chatbots and conversational flows
• Analyze user behavior campaign performance and funnel metrics to drive data-informed decisions
• Collaborate with third-party vendors and APIs (e.g. WhatsApp Business API providers)
• Business analysts with API integration Knowledge is mandatory for API initiatives.
• Ensure compliance with platform policies and data privacy regulations
• Support/solve queries of the users to run campaigns.
Requirements:
• 3–7 years of experience in Product Management (experience with messaging platforms preferred)
• Proven expertise in Property & Casualty (P&C) Insurance processes is required
• Strong understanding of conversational UX chatbots and customer journey design
• Experience working with APIs integrations and automation tools
• Ability to manage cross-functional stakeholders and prioritize effectively
• Excellent problem-solving and communication skills
• Familiarity with WhatsApp Business API and messaging regulations is a strong plus
• Location: only Gurgaon
• Mode of working: Client office No hybrid.
Preferred Qualifications:
• Experience in growth CRM or lifecycle marketing products
• Background in e-commerce fintech or customer engagement platforms
• Knowledge of automation tools and chatbot builders
• Experience working in fast-paced startup environments
Required Skills:
Product Management Messaging platforms Property & Casualty Insurance processes Conversational UX Chatbots Customer journey design APIs Integrations Automation tools Cross-functional stakeholder management Prioritization Problem-solving Communication skills WhatsApp Business API Messaging regulations Growth marketing CRM Lifecycle marketing E-commerce Fintech Customer engagement platforms Chatbot builders Startup environments