Account Manager- Digital Marketing, India

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

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More about the role:

Burson India is looking to hire a Account Manager in Mumbai location. As a Marketing/Social Media Account Manager at Burson you will be responsible for determining the digital strategy for the firms marketing initiatives and shall take full responsibility for all online content posted from the official company owned channels.

The individual will lead digital evangelization initiatives with the leadership of the firm. The purpose of this role is to have an impact on the Burson Group India brand through progressive online marketing strategies across all digital media. He/she will be responsible for getting visibility through the use of social media as well as select online media opportunities while promoting Burson Group Indias online branding at partnership and sponsorship events.

What youll do:

Digital Marketing Initiatives:

• Plan and execute all web SEO/SEM social media and advertising communication campaigns in consultation with the Head - Marketing Communications.
• Build & execute social media strategy through competitive research platform determination benchmarking messaging and audience identification
• Design build and maintain the companys social media presence
• Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organization with those possibilities
• Updates on events news posts pictures videos thought leadership on various social media platforms for Burson Group India.
• Identify opportunities to harness digital channels to deliver increased traffic to Burson Group Indias owned media channels
• Creating platforms for conversations and discussions
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify and implement new digital and social media trends
• Serve as thought leader in aligning digital marketing strategy with the companys business goals and objectives.
• Manage the internal network of content authors to ensure that our website and social media presences meet high editorial usability and effectiveness standards.
• Identify trends and insights and optimize spend and performance based on the insights
• Ensure compliance

Behavioral Competency Requirements

Personal Learning

Picks up on the need to change personal interpersonal and managerial behaviour quickly; watches others for their reactions to his/her attempts to influence and perform and adjusts; seeks feedback; is sensitive to changing personal demands and requirements and changes accordingly.

Business Acumen

Knows how businesses work; knowledgeable in current and possible future policies practices trends technology and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.

Developing Direct Reports and Others

Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each persons career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the development system in the organization; is a people builder.

Negotiating

Can negotiate skillfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships; can be direct and forceful as well as diplomatic; gains trust quickly by other parties to the negotiations; has a good sense of time.

Financial Management:

• Ensure all marketing activities are properly documented and budget and status reports are submitted.
• Follow agency procedures for client budgets budget tracking contract approval and billing rates and allocate resources for agency profitability.
• Manage vendor relationships costs and invoicing.

Agency Responsibilities:

• Use Bursons intranet and resources; keep your profile updated.
• Adhere to Bursons confidentiality and disclosure agreements and code of ethics/conduct.

Experience that contributes to success:

• The individual should have 4 - 5 years experience in a digital marketing or marketing communications with experience in identifying target audiences and devising digital campaigns that engage inform and motivate them.
• An organized individual with excellent time-management skills.
• Creative thinker able to work under pressure & meet deadlines.
• Persuasive enthusiastic and tenacious.