AA Product Manager

Role Summary:

• Lead brand and product marketing activities for Allergan Aesthetics India to drive growth customer engagement and business performance.
• Own the end-to-end brand strategy across the product life cycle including new product launches campaign development performance tracking and optimization.
• Work effectively in a matrix organization partnering with cross-functional teams to deliver business objectives in alignment with AbbVie values.

Purpose of the Role

The Brand / Product Manager is responsible for driving the strategic and operational management of an assigned brand or product portfolio within Allergan Aesthetics India. This role leads brand growth through robust marketing strategy customer insight data-driven decision-making and effective cross-functional execution. The position owns key elements of the product life cycle including launch planning campaign execution performance tracking and lifecycle optimization while operating in alignment with AbbVie values business priorities and compliance expectations.

This is a highly visible leadership-oriented role requiring strong influence across a matrix organization with accountability for delivering results through collaboration insight and disciplined execution.

Key Responsibilities

• Develop and execute integrated brand plans and marketing strategies aligned to business objectives market dynamics and portfolio priorities.
• Lead product life cycle management across launch growth maturity and optimization phases.
• Own new product launch planning and execution including positioning messaging segmentation readiness rollout and post-launch tracking.
• Design and implement multi-channel marketing campaigns including digital field and customer-facing initiatives.
• Define track and report key performance indicators to measure campaign effectiveness brand performance and return on investment.
• Conduct primary and secondary market research to generate actionable insights on customers consumers competitors and market trends.
• Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.
• Prepare high-quality business reviews brand reviews leadership updates and strategic presentations.
• Build and maintain analytical dashboards trackers and reports using advanced Excel and PowerPoint capabilities.
• Use data analytics to inform business decisions identify growth opportunities and optimize marketing investments.
• Support business case preparation commercial planning forecasting and budget tracking for assigned brand activities.
• Coordinate digital and social media campaign planning rollout and performance measurement in partnership with internal and external stakeholders.
• Collaborate effectively with Medical Sales Commercial Excellence Market Access Regulatory Legal Compliance Finance Supply Chain and other relevant teams.
• Manage agencies vendors and partners to ensure delivery of high-quality outputs on time and within budget.
• Ensure all materials programs and communications comply with AbbVie policies ethical standards and applicable local regulations.
• Monitor market customer and competitor developments to identify risks opportunities and strategic actions.
• Contribute to franchise and portfolio-level planning with insights grounded in customer needs and market evidence.
• Demonstrate strong stakeholder management and influence across a complex matrix environment.

Qualifications :

Qualifications and Experience

• Bachelors degree required; MBA or equivalent postgraduate qualification in Marketing Business or a related field preferred.
• Relevant experience in brand management product management or marketing in pharmaceuticals healthcare aesthetics medical devices or a similarly regulated environment.
• Proven experience in product life cycle management and new product launches.
• Strong ability to build and execute marketing campaigns across multiple channels.
• Experience in market research insight generation and commercial analysis.
• Strong proficiency in Microsoft PowerPoint and Excel with the ability to create compelling presentations and robust analyses.
• Working understanding of digital marketing and social media campaign planning and execution.
• Strong business acumen with experience supporting planning forecasting and business case development.
• Demonstrated success working in a matrix organization and managing multiple stakeholders.

Additional Information :

Core Competencies

• Strategic thinking and business acumen
• Customer-centric mindset
• Analytical and data-driven decision-making
• Execution excellence and accountability
• Collaboration and cross-functional influence
• Stakeholder management and relationship building
• Adaptability and agility in a fast-paced environment
• Strong communication and presentation skills
• Innovation and continuous improvement mindset
• Ethical judgment and integrity

Leadership Expectations

• Demonstrate ownership initiative and sound judgment in managing the portfolio.
• Act as a role model for AbbVie values through integrity collaboration and commitment to excellence.
• Influence decisions through insight credibility and strong business acumen.
• Build trust with internal and external stakeholders through clear communication and reliable delivery.
• Contribute to a high-performance culture with a focus on results accountability and continuous learning.

Additional Requirements

• Ability to manage multiple priorities and deliver to tight timelines.
• Comfort operating in a dynamic evolving business environment.
• Strong storytelling ability for internal and external audiences.
• Willingness to travel as required by business needs.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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Work :

No

Employment Type :

Full-time