Gudrun Sjödén

About Gudrun Sjödén

About the company Gudrun Sjödén was founded in 1976 and is one of Sweden’s most successful entrepreneurial companies. Our business idea is to offer colorful clothing collections and home textiles in a unique design, made exclusively from natural materials – for women of all ages and body types. Creating long-lasting design has been Gudrun Sjödén’s passion for over 40 years, and it’s been the key to our success. Today, we sell to over 70 countries through 19 digital sales channels in our webshop, 22 physical stores across seven countries, and via our printed catalog. Our annual turnover exceeds SEK 1 billion, with more than 80% of sales coming from our webshop. We manage the entire business in-house – from design and purchasing to sales, marketing, warehousing, and logistics. It’s a complex and demanding operation that calls for smart, creative people, as we compete on a global scale.