Product Marketing Manager (mfd) Home Energy Solutionseyond (B2C)
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Job Summary
Why The Mobility House
- Help shape our vision of an emission-free energy and mobility future
- High levelof responsibility and rapid development in a growing and innovative company
- Open diverse & internationalteam
- Flexible working hours andadditionalvacation days
- Mobile working from home and 20 days in other European countries
- Choice between the latest Apple andDellIT equipment
- SubsidyforDeutschlandticketjob
- Wellpassmembership
- Lease of your preferred car and bike via FINN orJobRad
- Modern office with good public transport connections
- and much more!
What you do
- You own the go-to-market strategy for our home energy products (especially our smart energy tariff eyond) across all B2C channels.
- You translate product features into clear compelling value propositions messaging and storytelling tailored to different customer segments.
- You deeply understand our customers by leveraging user research data insights and market trends and turn those into actionable marketing strategies.
- You define and continuously refine customer journeys positioning and pricing communication to maximize conversion and retention in collaboration with our product designer
- You collaborate cross-functionally with Product Sales Growth and Marketing to align on launches campaigns and product improvements.
- You create and optimize high-impact content and assets (e.g. website landing pages email flows sales enablement materials).
- You build and establish a scalable setup that enables us to rapidly launch test and iterate marketing assets
- You monitor market developments and competitors in the energy and e-mobility space feeding insights back into product strategy.
- You define and track KPIs (e.g. acquisition activation retention conversion) and run experiments (A/B testing messaging tests) to continuously improve performance.
- You enable internal teams with clear positioning messaging frameworks and sales materials.
Who you are
- You hold a university degree in business marketing or a related field.
- You bring 3 years of experience in Product Marketing Growth or B2C Marketing ideally in energy or e-mobility.
- You have hands-on experience with go-to-market strategies product launches and customer lifecycle marketing.
- You are skilled at turning complex products into simple engaging and conversion-driven messaging.
- You think and act data-driven with experience in analytics experimentation and performance optimization.
- You are passionate about energy transition smart homes and electromobility.
- You are proactive structured and comfortable working in a fast-paced cross-functional environment.
- You bring a hands-on mindset and enjoy both strategic thinking and execution.
- You are familiar with tools such as HubSpot Google Analytics Confluence Figma (or similar).
- You are fluent in German and English (written and spoken).
Are you a good fit for us
Your contact person
About us
Shaping an emission-free energy and mobility future - that is the goal of The Mobility House. To achieve this we combine the automotive and energy sectors with our technology. We integrate vehicle batteries into the power grid using intelligent charging and energy solutions. The whole thing started 15 years ago with a simple idea from our founder Thomas Raffeiner: What if idle electric cars could be used as mobile storage units And make their potential available to the energy industry with its growing storage requirements The idea for The Mobility House was born.
With over 350 employees we are active worldwide from our locations in Munich Zurich Belmont CA (USA) Paris and Singapore. We are always on the lookout for new faces who share our enthusiasm for our vision.
Do you want to be part of the future with us Then we look forward to receiving your application.
Required Experience:
Manager
About Company
Shaping an emission-free energy and mobility future - that is the goal of The Mobility House. To achieve this, we combine the automotive and energy sectors with our technology. We integrate vehicle batteries into the power grid using intelligent charging and energy solutions. The whol ... View more
